we are overstimulated and we don’t even notice. netflix while eating. reels in the bathroom. music while cooking. podcasts on walks. we consume by default, not by intention. you keep filling every gap, then wonder why you feel foggy and unmotivated. boredom and silence are the real growth drivers. they give you space to think and create. that’s when solutions show up for problems that have been stuck for months. leave some room
Walk into a high-end restaurant. Look at the menu. Notice something interesting about the pricing structure.
The steak costs £45.
The pasta costs £18.
The salad costs £15.
The cost to produce these items:
Steak: £20 in ingredients
Pasta: £2 in ingredients
Salad: £3 in ingredients
Profit margins:
Steak: £25 (125% markup)
Pasta: £16 (800% markup)
Salad: £12 (400% markup)
Restaurants make more profit on pasta and salad despite charging less because the input costs are so low.
Now expand this to the entire food system. Who benefits from convincing people to eat less meat and more plant-based foods?
Every level of the supply chain makes more money on plants:
Farmers: Can charge premium for "organic" vegetables
Processors: Turn £0.10 of grain into £3 of product
Retailers: Higher margins on processed foods
Restaurants: Much higher profit margins on plant-based dishes
The economic incentive structure is clear: Sell people cheap ingredients at meat prices.
This is why every major food company is launching plant-based lines. Beyond Meat, Impossible Foods, and hundreds of smaller brands. All producing products that cost pennies to make and sell for dollars.
Then they use the profits to fund studies, marketing, and lobbying to convince you that meat is dangerous.
It's not about health. It's not about environment. It's about profit margins.
A restaurant that could convince all its customers to order pasta instead of steak would double its profit overnight while dropping food costs by 80%.
Scale that to society. If you can convince entire populations to shift from meat to plants, you've just increased industry profit margins by 400-800% while reducing their costs.
The people pushing "plant-based for the planet" are the same people who will profit enormously from that shift.
Bill Gates owns farmland, invests in plant-based companies, and tells you to stop eating beef. His investment portfolio directly benefits from you following his advice.
Klaus Schwab tells you to eat bugs while eating beef at Davos. His organization's corporate partners include major food companies launching insect-based products.
The pattern is the same as it's always been. The elite tell you to eat cheap food. They profit from producing cheap food at premium prices. They continue eating meat themselves.
The restaurant pricing strategy scaled to society. Convince people that the expensive ingredient is dangerous. Sell them the cheap ingredient at expensive prices. Pocket the difference.
And if you can get government to mandate or incentivize the shift through policy, even better. Then it's not just profit. It's guaranteed profit backed by law.
This is why "plant-based" is pushed so hard despite no clear health or environmental benefits. The profit margins are too good to pass up.
You're not being given dietary advice. You're being given a sales pitch.
The sellers profit from your compliance. They don't follow their own recommendations.
Notice who's eating what. Then decide if you trust their advice.
Subconscious Fact of the Day:
Repetition is how your mind learns. Not motivation. Not inspiration. Repetition. Do something consistently, and your subconscious accepts it as truth. That's how you reprogram.
NEVER fuck around on your phone in the morning
this is one of the highest leverage things you can do to achieve peak focus. not frying your dopaminergic system with cheap hits right after investing in 5-7 hours of sleep to reset it
the most stimulating thing you do in the morning should be your work
it will make it a lot more fun, and your focus will be magnitudes deeper.
Process of persuading dad to use recumbent bike at home more
"Literally just pedal casually while on your phone for at least 30 min a day, an hour if you want"
Always the process of starting small with people
Not "you must go to gym 3x/wk and 10K steps a day" smaller steps, even smaller, treat like baby without treating them pedantically
I did it. Dah masuk hari ke-28 consistent home workout. Bought a cost-effective barbell, push-up board, and protein shake. All about being cost-effective and disciplined.
Pernah baca dulu strength training issa cheat code, it really is. My race pace improved so much by only do strength one times in a week. Imagine if i do 2x tapi maap shakap kita bukan athlete 😤😭
@MatMatahari Syukur sgt tahu benda ni bila umur 30an ni, kalau dlu exercise just jogging/running je, skrg strength training jadi rutin wajib 2-3x/week, feel different.
I've been annoyingly saying this on X for years and people never believe it
Most people are still fat or cardioholics and only run or play padel
You have to lift weights, it improves your nervous system, it stops or reverts guaranteed (!) muscle atrophy and bone density loss after age 30 meaning you will AGE LESS FAST and age more healthily
Which is why I, as a not really athletic person (was just skinny 50kg/100lbs) started lifting around that age
Now I try lift 4x per week, I'm not skinny anymore, close to 80kg/160lbs, so I gained 30kg/60lbs (almost doubled in mass, so there's 1.6x Pieter's now!), much more muscle and 15% fat (now I wanna try get that to I don't know 12%?)
And the biggest benefits are mental: I'm not anxious anymore, not depressed, not neurotic, just mostly chill and zen
When I stop going to the gym for a week or two they come back fast though!
I'm not a ripped super chad, and you don't really become that so easily but I am very fit and healthy now and can carry lots of stuff
And everyone I meet thinks I'm in my 20s, so the anti-aging part worked
Start lifting (and cardio too of course you need both)
Future you will THANK you as I thank Pieter from ~8 years ago 🤝
Inflation is created by us buying things that we can't afford.
@SafdarAlam tried to preach us this back then.
If we really fight against riba, the market will corrected itself.
House prices will go down.
Nama je tabarru' (derma) tapi hakikatnya pencarum masih mengharapkan pampasan sekiranya berlaku kemalangan sama seperti sistem insurans konvensional.
Derma adalah ikhlas dan tidak mengharapkan balasan tapi sistem tafakul adalah sebaliknya.
Kita nak tipu siapa sebenarnya?
1/2