@ERCboxoffice I didn’t expect it to do great, but this is way worse than I anticipated. My gut feeling is Clayface is going to be marketed almost exclusively on the horror angle now.
@Rob_Motto@ERCboxoffice Yes, it grossed around 25% of its budget. Now, factor in the percent that went to theaters in the U.S., the higher percent that goes to foreign, marketing… it needs closer to $400M global to break even, and it is not going to leg out.
@ERCboxoffice I just saw the 44% drop and immediately ran over here. That is one of the best signs we've had in ages that things may finally be getting back on track.