seanwestenberg

CSUB MBA Student. Class of 2022.

[seanwestenberg @seanwestenberg]

Saint Joaquin has a grape atmosphere. Perfect for casual hangs, entertainment, or date nights. Their natural wine selection is outta this control. #OpenforBusiness #mkt60002022csub #csub #Fresno

[seanwestenberg @seanwestenberg]

Fresno Ag Hardware has been around since 1876. Locally-owned and they know how to celebrate history. They have even recently expanded in the auto industry. Take a look at those rides! #OpenforBusiness #mkt60002022csub #csub

[seanwestenberg @seanwestenberg]

This place rocks! Whether it’s pebbles or boulders, Rosenbalm Rockery has you covered for your next drought-friendly outdoor project. #OpenforBusiness #mkt60002022csub #csub #Fresno

[seanwestenberg @seanwestenberg]

Social media facilitates word-of-mouth. Word-of-mouth is powerful and credible. It creates buzz. It goes viral. Word-of-mouth works well with exciting products, clever ad campaigns, and extroverted consumers. #mkt60002022csub #csubmarketing

[seanwestenberg @seanwestenberg]

Social media can be:

Simple - blogs, forums

Primarily social - Facebook

Industrious - Wiki, LinkedIn

Varied in commerciality - Facebook has social content for ads and revenue

#mkt60002022csub #csubmarketing

[seanwestenberg @seanwestenberg]

MEDIA COMPARISONS IN ADVERTISING

1. Viewers can ignore ads in newspapers and magazines as they are non intrusive.

2. Customization through online and direct mail.

3. Targeted ads online are inexpensive and can be targeted.

#mkt60002022csub #csubmarketing

[seanwestenberg @seanwestenberg]

When determining how much to spend on an ad factor in the following:

Competitive parity - determine what competitors are spending

Set a strategic advertisement goal - work backwards to determine how much should spent to achieve this goal

#mkt60002022csub #csubmarketing

[seanwestenberg @seanwestenberg]

Types of study for the marketing research process:

Exploratory -> formulate marketing questions -> focus groups, interviews

Descriptive -> obtain large scale stats -> surveys, scanner data

Casual -> study effects of manipulating 4Ps -> experiments

#mkt60002022csub

[seanwestenberg @seanwestenberg]

Types of data for the marketing research process:

Secondary -> already exists -> library, online -> quick & cheap

Primary -> design, collect, analyze -> focus group, surveys -> can be quite precise

#mkt60002022csub #csubmarketing

[seanwestenberg @seanwestenberg]

@scarrcsub Miss having one of these in Fresno!

[seanwestenberg @seanwestenberg]

@scarrcsub @lfuller5csub #KanPaiOhMy

[seanwestenberg @seanwestenberg]

@Jess_Tay7 Collect data -> clean data -> identify patterns -> make predictions -> repeat

#mkt60002022csub

[seanwestenberg @seanwestenberg]

@scarrcsub I won't not never use no double negatives when preparing surveys for Kan Pai.

#mkt60002022csub

[seanwestenberg @seanwestenberg]

Cluster analysis: finding groups of objects such that the objects in a group will be similar (or related) to one another and different from (or unrelated to) the objects in other groups. #mkt60002022csub

[seanwestenberg @seanwestenberg]

Popular marketing analytics techniques:

-Cluster analytics
-Perceptual mapping
-Focus groups
-Conjoint analysis/choice modeling
-Scanner data
-Surveys
-Survival analysis

#mkt60002022csub

[seanwestenberg @seanwestenberg]

Marketing research process: identify the problem, develop the research plan, conduct research, analyze and report findings, and take action. #mkt60002022csub

[seanwestenberg @seanwestenberg]

Marketing research: decisions should be fact-based, smart marketers are continually gathering market information, and marketers also conduct specific research projects. #mkt60002022csub

[seanwestenberg @seanwestenberg]

Data democratization supports student success by:

-Focusing attention on institutional goals
-Lowers the walls of silos
-Concretizes information
-Supports organizational learning
-Increases transparency
-Enables data-supported decision-making

#mkt60002022csub

[seanwestenberg @seanwestenberg]

Can't mention the word "vegan" without showing some love to Planet Vegan.

🔥🔥🔥

#OpenforBusiness #mkt60002022csub #csub

[seanwestenberg @seanwestenberg]

Plant Slayer = Fresno🌱royalty

Have a vegan in your life? Take 'em to Plant Slayer. Neither of you will regret it.

#OpenforBusiness #mkt60002022csub #csub