Cofounder & CEO of Togethr: UK's leading employee advocacy marketing platform & #30DaySocialClub course @wearetogethr Cofounder of Author Spark @authorsparkapp
Sometimes being successful at work is less about just working longer days, writing the perfect report, coming up with a clever idea.
Sometimes it's more about this...
Visibility.
#employeeadvocacy#personalbranding#sharedpurpose
@djwing_wing A4: Microsoft used to do a great job with this. I launched some careers including Robert Scoble. Cisco had a great community, not sure it’s as robust tho. HP did a good job too.
@djwing_wing A8. But a powerful culture of empowered employees sharing their knowledge and expertise...that's something special.
Employees becoming a leading voice in their community of peers is a powerful way of attracting quality talent to your business.
#influencenow
@djwing_wing I agree with Seelpod - incentivizing people means the focus is on the reward rather than on what you are trying to achieve. If there are incentives (not a fan), make sure they aren't related to the number of messages, rather the conversations that are being had. #influencenow
@djwing_wing A7. Make it EASY: Give specific permission for them to take time to be active on social; Give ongoing coaching; Build confidence with personalised feedback; Provide regular templates to speed up writing. Remind them to share.
#influencenow
@djwing_wing A7. There's 2 things you can do: Make it fun and Make it easy.
Make it FUN. Make it a community activity. Make sure they know what others are doing within the company. Share the best examples with the group.
Set challenges.
#influencenow