As a guest on @theimpactlab_ podcast, I sat down with @azizmusa to talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping global teams aligned, and building trust the boring-but-powerful way.
Listen on Apple Podcasts: https://t.co/gsFonNAOI3
Activity isn’t impact.
Our CEO & Founder, @Selbelina, I sat down with long-time friend and colleague @azizmusa, the host of @theimpactlab_ podcast, to break down how the Veuno team grows startups by focusing on what actually moves the needle.
Links to the episode below
As a guest on @theimpactlab_ podcast, I sat down with @azizmusa to talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping global teams aligned, and building trust the boring-but-powerful way.
Listen on Apple Podcasts: https://t.co/vjj16NZg3w
As a guest on @theimpactlab_ podcast, we sat down with @azizmusa to talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping globally spread teams aligned, and building trust the boring-but-powerful way.
Watch on YouTube: https://t.co/vjj16NZg3w
As a guest on @theimpactlab_ podcast, I sat down with @azizmusa to talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping globally spread teams aligned, and building trust the boring-but-powerful way.
Listen on Spotify: https://t.co/3mbR03aRmM
As a guest on @theimpactlab_ podcast, I sat down with @azizmusa to talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping globally spread teams aligned, and building trust the boring-but-powerful way.
Watch on YouTube: https://t.co/gsFonNAOI3
Activity isn’t impact.
As CEO & Founder, @VeunoMarketing, I sat down with long-time friend and colleague @azizmusa, the host of @theimpactlab_ podcast, to break down how the Veuno team grows startups by focusing on what actually moves the needle.
Links to the episode below
Activity isn’t impact.
In this episode, Selina Wragg (CEO & Founder, Veuno) breaks down how her team grows startups by focusing on what actually moves the needle. We talk experimentation frameworks (hypotheses → metrics → schedules → iterate), keeping globally spread teams aligned with Asana + Slack, and building trust the boring-but-powerful way: make promises and keep them every time.
Selina shares why most of Veuno’s pipeline is referrals, how they operate as an extension of the client (often in a fractional CMO model), and the pricing stance that filters out the wrong work: “If you’re choosing on price, try the cheaper option. See you in three months.” We also get into creative resourcing across California, Ireland/UK, Lithuania, Barcelona, and Pakistan, and how simple weekly cadences and transparent notes keep everyone rowing in the same direction.
Highlights:
Activity ≠ impact: fewer, sharper plays beat scattered “busy work.”
Remote trust: over-communicate, share notes, keep a predictable rhythm.
Hiring for care: paid 2-hour tasks + scenario thinking + gut checks.
Own mistakes fast: say it, fix it, move on.
Case in point: fewer LinkedIn posts following proven formats → 3× reach and engagement.
🎧 Listen to the full episode on YouTube, Spotify, and Apple Podcasts and check our latest free course on our website.
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