America’s next great export will be financial ownership.
- Stablecoins onchain export American currency
- Tokenized stocks onchain export American capitalism
- RWAs onchain export U.S. Treasuries, credit, real estate, and bonds
Crypto turns that global demand into 24/7 markets.
Assuming we bottomed or we’re about to bottom, question is what is the ETH (2019/20) / SOL(2023) of the coming cycle. There really aren’t that many candidates.
We sat down for the first time with @ethereumJoseph, Founder and CEO of Consensys and Co-Founder of Ethereum, and @KeoneHD, Co-Founder and GM of Monad Foundation.
A conversation about where the future of money is headed, AI, and the new @metamask Money Account.
Timestamps:
0:00 Intro
1:46 What Joe thought the internet would do to money
7:00 Why a 16-year-old skips the bank entirely
12:52 Has crypto only helped people already doing fine?
15:47 How AI changed the way they build
19:47 Is traditional finance moving onto crypto, or is crypto redefining it?
22:47 What do TradFi institutions actually want?
26:51 What is the MetaMask Money Account?
29:43 Who is it for?
30:14 What does it take at the chain level?
31:48 Why did MetaMask chose Monad?
33:37 When will stablecoins go mainstream?
38:09 AI agents that move money on their own
43:35 The story that says it all
I have a thesis that personal brands will become one of the most valuable assets over the next decade.
Fifty creators generated nearly $1B in annual revenue last year, including the top five:
MrBeast - $300M
Dhar Mann - $65M
Steven Bartlett - $52M
Markiplier - $38M
Rhett & Link - $37M
When you think about where that revenue comes from, it's largely brand sponsorships, ad revenue, owned brands, subscriptions, merchandise, and equity ownership in companies.
I believe a large portion of that is already eating into the roughly $1.2T global advertising market budgets that historically would have gone to TV, digital ads, Youtube ads, celeb endorsements, agencies, retail brands, CPG brands, and other acquisition channels.
I think the way we discover products will change over the next decade. Two important distribution layers are emerging: AI agents and trusted personal brands.
AI agents will understand your preferences and recommend or make purchasing decisions on your behalf. Creators will shape demand by influencing what people want via content.
If that happens I think the $1.2T advertising industry will get reallocated based on the above. Budgets are already moving away from trad media, agencies, celebrity endorsements, and parts of search and display advertising toward whoever owns trust and distribution.
And if that's the case, I believe personal brands will start to behave more like companies, similar to the early days of Beast Industries. The best creators will own products, sell to their own audience and own the entire sales cycle end to end.
We'll start to see creator branded neobanks, debit cards, AI products, apps, games, consumer brands and anything else that can be easily built using AI.
The next billion dollar companies will look less like traditional companies and more like creators with businesses built around them.
OpenAI has launched a limited preview of its new GPT-5.6 series - Sol, Terra, and Luna, coordinating closely with the U.S. government on a phased rollout. This cautious approach follows recent national security directives that forced Anthropic to suspend its own frontier models over safety and export-control concerns.
Regulation making tokens actually have ownership in the business will make it so you don’t need to do insane percentages of buybacks
If token investors can own the business with other utility valuations will jump massively