Tim Rogers

SEO consultant. Tech SEO. SEO optimization

[Lily Ray 😏 @lilyraynyc]

Interesting new article by @axios about AI Overviews. The conversation is mainstream now.

https://t.co/U0KTRIjtxR

[Andy Simpson 🇬🇧 @ndyjsimpson]

🧐 SGE in labs now has no end date...but still an "experiment"
#BuckleUp

[Nat Miletic @natmiletic]

What's stopping you from coding like this?

[Nick Zviadadze 🇺🇦 @Nick_zv_]

[5 Formulas to Upgrade Your Content With ChatGPT]

ChatGPT can’t write content for you.

But it CAN help with the writing process.

All you have to do is introduce formulas and specific use cases in your prompts.

Here’s how to upgrade your content with ChatGPT in under 5 minutes.👇

Tl;dr:

1. Creating quality SEO intros in under 5 minutes with these 2 formulas

2. Creating high CTR blog headlines that get clicks like crazy

3. Transforming features to benefits for better CTAs and copy

4. Coming up with and overcoming objections to build trust with your readers

5. Being ultra creative in your link-building outreach email

1. Creating Quality SEO Introductions In Under 5 Minutes

Most SEO articles begin the same way:

- According to HubSpot…
- SEO stands for search engine optimization and it’s…
- X is an ever-changing industry…

Boring.

A great introduction should:

- Explain who it’s for
- Why it’s relevant for the reader
- What they will learn if they continue reading

To speed this up, I ask ChatGPT to use an engaging introduction under 150 words about X topic using AIDA. Considering this took ~5 minutes to edit and structure - that is very solid.

Here, you can also use PAS, Before-After-Bridge, Problem-Solution-Proof, and more.

Here’s the prompt you can copy and adjust:

“Create a 150-word introduction using the AIDA formula for an SEO article about “User Onboarding Checklists: 6 Examples and How-to Guide”. Don’t use buzzwords, be engaging and human. Explain what the reader will learn if they continue reading.”

2. Creating High-CTR Headlines

CTRs are a bit tricky.

But imagine you have a better, more curiosity-driven headline than what’s ranking at #1.

If that’s the case, more people might start clicking on your article ranking #2 instead of #1.

Which, in turn, makes you more likely to go up the rankings.

Most headlines are based on templates, not formulas.

So, to create quality headlines with ChatGPT, I make sure to include curiosity-driven elements instead. Such as:

Here’s the full prompt for you to copy:

“I’m creating an SEO, how-to article about “saas content production” (make sure to use this main keyword as it is without editing). Create an SEO headline under 70 characters that considers the following. Note that you don’t have to satisfy all criteria. Give me 5 variations and angles.

Headline Checklist:
Evokes Curiosity
Calls out pain point
Promises solution
Specific
Simplicity
Credibility/address skepticism
Time frame to achieve results of promise”

3. Transforming Features To benefits

This is ideal if you’re creating bottom-funnel content or landing page copy for SaaS tools.

Since the goal is to convert potential customers, it’s crucial to shift focus from features to benefits.

Let's say you're crafting content for an email marketing SaaS.

Instead of merely listing features such as personalization at scale, multichannel prospecting, integrations, and inbox warming, you can employ the Features-to-Benefits formula to make the content more compelling.

Then, instead of doing a ton of research or trying to come up with practical benefits, you can simply use ChatGPT with a prompt like this one:

“I'm creating a landing page for an email marketing tool with features such as email outreach, smart campaigns, dynamic image & gif personalization, and scraping LinkedIn searches.

Transform those features into compelling benefits. Craft persuasive sentences that highlight the positive impact on users. Be human and specific. Come up with 3 benefits for each feature.“

The output:

Email Outreach -> Connect with more leads in less time, automatically tailor message to each recipient, automate follow-ups and save time.

Smart Campaigns -> Adapt outreach based on lead behavior, understand campaign performance at a glance and make data-informed decisions, adjust campaign priorities to speed up outreach.

Dynamic Image & GIF Personalization -> Stand out in every inbox, capture and spark attention, create a unique experience for every user at scale with 0 tech knowledge.

And so on…

4. Coming Up With And Overcoming Objections

By proactively handling objections, you demonstrate understanding and build trust with your readers.

Prompt ChatGPT to anticipate objections your target audience might have. And provide provide convincing responses to overcome them.

This not only strengthens your content but also positions you as an authoritative and reliable source.

Here’s the prompt:

"Identify and overcome potential objections related to my services page about SEO link building. Anticipate concerns or doubts readers might have and provide convincing responses.

Give me 3 objections and responses that reassures the audience. Turn potential objections into reasons to trust me. Be empathetic and solution-oriented. Give short but authoritative answers, from the point of view of an expert in the industry."

You can also use this structure for your:

- Call to actions
- Landing page
- Lead generation
- And more

5. Being Ultra Creative In Your Email Copy

Last but not least, here’s how I use ChatGPT to make sure my outreach emails are:

- Funny to disarm the recipient
- Very conversational, yet direct
- Focused on building relationships
- Creative, human, and authentic - even if I know nothing about the niche

Imagine you're creating a link-building outreach campaign, targeting articles that rank for "weight loss without cardio".

With this prompt, you can come across as ACTUALLY interested and passionate about the niche - with 0 unique personalization!

Here’s how:

And the prompt for you to adjust:

“Imagine you're a link-builder emailing a prospect asking for a backlink placement. The prospect is a blogger in the fitness niche who has an article about "losing weight without diets".

I want you to create a one-liner introduction for my outreach email that shows you're actually interested in fitness. This can be a pun, a joke, or something creative like that. Do NOT start your email with "I recently stumbled upon..."

Make it funny, creative, and short. Give me 3 variations.”

Not bad, right?

Might need some small edits, but those hooks are guaranteed to stand out and disarm your recipients.

>>>Need help with SEO content writing? We’ve managed to rank hundreds of articles written for our clients. DM me for a free SEO consultation!<<<

[Tim Rogers @SeoproTim]

@ShaneDutka Great post 👍 On this matter, I like tools like 'marketing plan'. It's stable and adapted by the global situation with Google, Bing and other updates. Something like checklist for marketing and SEO agency. handy thing

Platform: @SERanking

[Tim Rogers @SeoproTim]

@pedrodias Yeah. It's global

[Alek Asaduryan @Ldnbox]

Niche site owners right now. 😁

[Brodie Clark @brodieseo]

Not only are SERPs a mess because of recent algo updates, removal of indenting hasn’t helped.

There’s now two issues:

1. De-grouping of results which looks messy
2. Multiple URLs more frequent from a single domain

Anyone else noticing this? More info: https://t.co/9AbInMC4K8

[Tim Rogers @SeoproTim]

@azarchick I can see that your website is optimized quite well. Is everything okay with it right now, or do any issues still exist? Something with Robots txt???

[Andrew Prince @AndrewPrince16]

Unlike core updates, helpful content, SERP changes, etc. these spam updates should be pretty darn easy to know if you are most at risk.

[Tim Rogers @SeoproTim]

@tonythill Thanks for this post

[Martin Crowley @AIToolReport]

"My boss thinks I'm an AI genius, (I'm not) it's because I read The AI Tool Report (and he has no idea it exists.)" - AI Tool Report Reader

[Tim Rogers @SeoproTim]

@digitalquokka @semrush @keywordinsights @suganthan @my_maliarenko LOL 🤣

[Charles Floate 📈 @Charles_SEO]

Common SEO Quick Wins Right Now:
- Optimizing Page Based on Analysis of SERP Intent
- Updating Old Content w/ AI
- Auditing Internal Linking
- Page Pruning
- Optimizing Title Tags
- Link Reclamation
- Analyzing Link Toxicity + Disavow
- Building Foundational/Entity Links

[Gael Breton @GaelBreton]

Want to know how @tonythill generates over 1,000,000 monthly visits from Pinterest?

What we share in this new @authorityhacker episode goes against all common wisdom, is easily replicable and makes Tony lots of money.

Tune-in to know how he does it, link in next tweet 🔗👇

[Lily Ray 😏 @lilyraynyc]

When you Google "Barbie," the entire SERP explodes with pink fairy dust.

And the SGE answer is the same shade of pink as the rest of the SERP, lol.

[Google Search Central @googlesearchc]

Say hello to Search Labs → https://t.co/JRZglJiD9n

[Tim Rogers @SeoproTim]

@googlesearchc Hello, Search labs!

[Gael Breton @GaelBreton]

Are you only using stock images on your site?

It may be time to reconsider.

If you read Google's own quality rater guidelines:

The lack of original imagery is directly associated with "low quality content".

[Gael Breton @GaelBreton]

For those of you who didn't know:

You can absolutely use emojis in title tags 😈.

They'll show up most of the time 😇.

And they'll increase your CTR 🤩.