The Ferrari Luce Moment...
The beginning of the end of a myth?
A Ferrari without drama is like a casino without risk.
Technically perfect. Psychologically worthless.
Ferrari doesn’t sell mobility.
Ferrari sells controlled irrationality.
@mchamarthi It's always about the "real" job a product has to do. The job was never bringing people from A to B. The old job was clear, this new i actually dont understand
@FT "Did Ferrari need to do this?".
This is the right and only question that matters. Linear Innovation the wrong answer. in order to survive you have disruptive yourself. I think this is more than a car. The deeper strategy may is still not visible. Change or die.
Who knows