serp hunter

ecom SEO for the family biz

[serp hunter @serphunter]

Nice to meet you all!

A bit about myself: I have been doing local SEO for the last six years. This account will focus on e-commerce SEO for the family business’ website

[serp hunter @serphunter]

@gaganghotra_ @DavidGQuaid @harpreetchatha_ Thank you for highlighting the section Gagan, much appreciated.

[serp hunter @serphunter]

2. The mathematics could be made tighter. Comments rightly point out necessary but not sufficient conditions. When pressed, the definition of SEO expands to cover digital PR.

[serp hunter @serphunter]

Preface: I read Hobo's guides last year and refer to them in my baseline knowledge repo. I also believe his framework of SEO + AEO are the way to go as a practitioner.

That said, two things can be simultaneously true:

[Shaun Anderson @Hobo_Web]

This mathematical formula proves GEO is not a practice separate from SEO and certainly not a new "paradigm" that replaces it. It is not even an evolution of SEO.

It reduces the entire "GEO vs. SEO" debate to a single conditional probability that equals zero:

P( Cited(dᵢ ∈ r) | Rank_R(dᵢ) > K₁ ∨ Rank_F(q, dᵢ) > K₂ ) = 0

In plain English:

- dᵢ ∈ r : Your webpage (dᵢ) being cited inside the AI's generated answer (r).

- Rank_R(dᵢ) > K₁ : Your page fails to rank inside the Stage-1A search engine retrieval pool (K₁), which is governed by classical Technical SEO, PageRank, and domain authority (NSR / siteAuthority).

- ∨ Rank_F(q, dᵢ) > K₂ : OR your passage fails the Stage-1B Cross-Encoder neural re-ranker cutoff (K₂ = 5 in Section 3.1 of Aggarwal et al., 2024, "GEO: Generative Engine Optimization", KDD '24, DOI: 10.1145/3637528.3671900 / arXiv:2311.09735), which is governed by On-Page SEO, AEO passage alignment, and factual density rather than verbal bloat.

- = 0 : The probability that the LLM even sees your page - let alone cites it - is mathematically 0%.

You cannot "optimize for the generator" when the retriever and re-ranker never let your document into the context window in the first place.

Canonical Doc: Retrieval Governs Synthesis: A Forensic Audit of Generative Engine Optimization (GEO) Benchmarks, Replication Failures, and Provenance in RAG Pipelines: https://t.co/CUpb65oz2O

Full paper (CERN / Zenodo): https://t.co/LgjYCLD0oA

Author: Shaun Anderson (Hobo Web) | ORCID: https://t.co/YUjE47RTZ6

GEO is not a practice distinct from SEO.

Being discovered in ChatGPT, Claude, Grok, Gemini or AI Overviews is not GEO.

Mathematically.

[serp hunter @serphunter]

1. "GEO" as many sell is...questionable. Who the hell just wants to be 'cited'?

Any SEO promoting "we'll get you cited" is worth muting.

[serp hunter @serphunter]

Fun exercise @DavidGQuaid thanks for setting this up https://t.co/xulOgSTz5z

[serp hunter @serphunter]

@localghost Haven't had a TV in a decade and this is why

[serp hunter @serphunter]

@2whazzuup @DavidGQuaid "If you're banned, you're banned"

The permaban hammer is red hot right now

[serp hunter @serphunter]

@james_dooley Just decided on a new corporate bank this morning while rolling around in bed on my phone prompting Gemini (yea I know)

[serp hunter @serphunter]

@_toddanderson Congratulations

[serp hunter @serphunter]

@mikesonders @JHTScherck Sounds like ~20 years ago when Apple had just released the iPhone, had an affluent consumer base, and the old guard said "it's a tiny market share, nothing to see here"

[serp hunter @serphunter]

@SEOKeval How do you parse out AI vs organic search revenue?

[serp hunter @serphunter]

@gaganghotra_ Yea I can hear the excitement deflate from US execs when I say "...this is mostly SEO"

[serp hunter @serphunter]

@robj3d3 The sizer we need

[serp hunter @serphunter]

@gaetano_nyc brand v performance is a good way to put it

[serp hunter @serphunter]

@gaganghotra_ Thanks for sharing! And what digital PR channel are you recommending most often?

[serp hunter @serphunter]

@theseoguy_ "Which book should I read to learn SEO"

"1984 by Orwell"

[serp hunter @serphunter]

@DavidGQuaid funniest thing I've seen all day

[serp hunter @serphunter]

@engineeringolf @Idahopro59 The scene about cerulean from The Devil Wears Prada should help