Paperclip is a lot of fun to use, but the token usage is insane if your org scales up. It's important to set a budget for each agent or you might get a bill shocker as agents sometimes perform unexpected tasks. You have to be very specific in your company's goal to avoid this.
Don't start a creatine brand.
We have subscription data on 500+ creatine brands on Recharge.
The ones that launched before 2023 do 8.5x more in monthly revenue than the brands that entered in the last 12 months.
I don't think that gap closes, and here's why.
I saw the same pattern in greens: 3.4x. Functional nootropics: 3.2x.
Every time a supplement category commoditizes, the early brands aren't just ahead, they're unreachable.
Because by the time there's real competition for the category, their subscribers are already on auto-ship.
The new entrant never gets a shot at those people.
The subscriber signed up when there was one real option.
The product worked, and it became a habit.
When five new brands showed up with better packaging and lower prices, the friction to switch was already too high.
Entry timing in subscription isn't always about being first to market.
It's about building habit before a customer has a reason to comparison shop.
L-theanine is having its creatine moment.
PepsiCo entered with Pure Leaf Mental Focus.
Neutonic hit a $60M valuation on 7.5M cans sold.
The mainstream wave is forming.
The brands that get in before that wave and actually build the retention layer, not the acquisition play, will win.
They're the ones sitting at 8.5x in four years.
Not using the famous Lidl brand but instead the Kaufland brand name for their online marketplace is an interesting choice by the Schwarz Group as they expand to Spain and the Netherlands. Building out brand recognition takes a lot of money.
TikTok shop will expand to the Netherlands, Belgium, Sweden, and Poland. It will be interesting to see if they will use aggressive incentives to onboard sellers.
The nightlife industry is the only business where you can charge a 400% markup on a basic drink, immediately ruin it by showering it in confetti, and the customer will cheer like they just won the lottery, then happily order another.
For the first time ever at this WWDC.. Apple casually flexed one of its weirdest innovation.. the patented Apple Pizza Box 🍕
Once upon a time.. Apple decided the ordinary soggy pizza box wasn’t upto its standards
So Apple literally invented its own pizza box.. used exclusively at the Apple Park
Unibody design, eco friendly, perfectly stackable and custom vanted so employees can carry the pizza back to their pods without a soggy crust
…meanwhile Dominos is still using the same square box design from 1940s 😭
Only Apple can overengineer a pizza box this hard