scott gillum

Founder, Carbon Design | Author/Blogger | Former Consultant & Agency Pres. | Husband & Family Man | Occasional Athlete

[MarTech Conference @MarTechConf]

The real reason your best leads never make it into the CRM: https://t.co/k3Xvm4BVob via @sgillum

[scott gillum @sgillum]

Unbelievable @QuickBooks your AI agent is a complete disaster. A case study in how not to roll out AI.

[MarTech Conference @MarTechConf]

The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands: https://t.co/3fC3Gj8w4y via @sgillum

[MarTech @martechismktg]

What companies keep getting wrong about AI implementation via @sgillum https://t.co/wT4dAKfbRC

[Intellidex @Intellidex_]

@martechismktg @sgillum Hopefully not. Businesses need LinkedIn, not another TikTok.

[MarTech @martechismktg]

LinkedIn wants to be the TikTok of business — will it work? via @sgillum https://t.co/1NIQbUrZrh

[MarTech Conference @MarTechConf]

Your best marketers might be working for me: https://t.co/FGp6Tm9Lsz via @sgillum

[MarTech Conference @MarTechConf]

When clients assume your best work was done by AI: https://t.co/awCN88Qvpl via @sgillum

[scott gillum @sgillum]

@TomPick Thanks for sharing @TomPick!

[MarTech @martechismktg]

Are marketers trusting AI too much? How to avoid the strategic pitfall via @sgillum https://t.co/zEAkPHP12d

[Carbon Design @CarbonDesignCo]

The Key to Deep Personalization at Scale – the 65/75 Rule. After years of researching and profiling the personalities of tens of thousands of buyers, we have found that... Learn more here: https://t.co/pK02S7cd1M

[MarTech Conference @MarTechConf]

Why personality data is key to scalable B2B marketing: https://t.co/ICzDwYkoTW via @sgillum

[Carbon Design @CarbonDesignCo]

The 4 types of content buyers want
Create high-impact content by understanding buyer preferences and leveraging existing assets. Learn more here: https://t.co/P3nrnyCHa6

[MarTech @martechismktg]

The 4 types of content buyers want via @sgillum https://t.co/KxDWognL61

[MarTech @martechismktg]

How to build a better buyer journey using customer behavioral data via @sgillum https://t.co/JC0TIILU4U

[MarTech @martechismktg]

Why B2B marketers get their signals crossed via @sgillum https://t.co/kfYhk6Rt5E

[MarTech Conference @MarTechConf]

Gone in 30 seconds: Marketing in an increasingly distracted world: https://t.co/DTmrSf7bNO via @sgillum

[MarTech @martechismktg]

Gone in 30 seconds: Marketing in an increasingly distracted world via @sgillum https://t.co/GVrfpo22di

[Bob E. Hayes @bobehayes]

Why relying on #AI won’t improve the #customerexperience | @sgillum in @martechismktg

Focus on small touches, employee empowerment and anticipating customer needs.

https://t.co/Go1W7hFoMp