Do you know why most farmers struggle to sell their produce or end up selling cheaply at a loss?
The problem is simple. Selling should never be an emergency.
You cannot wake up one day when your tomatoes, cabbages, chickens, or eggs are ready and suddenly announce to the world, ‘Come and buy!’ Just like announcing a funeral, and people will only come if the price is cheap.
True marketing starts long before harvest.
No one is sitting and waiting to buy from you. You must prepare your target customers in advance. Let them know what you are farming, show them the progress, and tell them when your produce will be ready. When customers are prepared, they buy willingly and they pay better prices.
Look at my own journey with Kienyeji chickens and eggs.
By consistently showing my chicken farming process from day-old chicks, to brooding, feeding,the growth stages, and daily farm life I built strong demand way before the birds or eggs matured. Today, my market for indigenous Kienyeji chicks and eggs is bigger than my supply. There are many customers who are unhappy with me not because I refuse to sell, but because I simply don’t have enough to meet the demand. And guess what? The little I produce is already paid for in advance.
That is the power of journey marketing.
These are Action Steps for You as a Serious Agribusiness Farmer.
1.Document and share your farming journey regularly not just at harvest time. Show the stages: land preparation, planting, growth, challenges, and progress.
2.Identify and speak directly to your target customers local buyers, hotels, supermarkets, institutions, or fellow farmers.
https://t.co/zvv3g0bY2L anticipation let people know months or weeks in advance what you are growing and when it will be ready.
4.Sell the story and the value people don’t just buy tomatoes or chickens; they buy from a farmer they trust and have followed.
When you do this, selling stops being stressful. Your produce will have ready buyers who value your quality and consistency. You move from chasing customers to customers chasing you.
Farming is a business. Treat your marketing like one.
If you are serious about turning your farm into a profitable agribusiness, start documenting your journey today. The market is there but only for farmers who prepare it.
#LetsGrowTogether
Just learned a new word:
Eremition
(eh-ruh-mish-un)
The act of gradually fading from the lives of others, not out of malice, but a desire for solitude or renewal.
Decision fatigue accumulates from trivial choices, so standardize the small stuff, pre-plan meals, pre-pack the bag, use templates for replies, and save your best executive control for the few decisions that actually change outcomes, especially under pressure.
We close 2025 with a new delivery record.
With 10,747 cars delivered globally, we strengthen our presence in the world and a solid and steady growth path.
A result made possible by the success of an entirely hybridrange, unique in the super sports car segment.
Major cheat code in life:
Master the graceful exit. From conversations. From parties. From opportunities. “This has been wonderful, but I need to go.” No elaborate excuses. No fake emergencies. Just clear kind departure. Most people don’t know how to leave. They stay too long or leave badly. Master the exit.
Had a friend tell me once: "When you're feeling overwhelmed, there are only two things you should do––get organized and get to work. The rest is just noise. Peace is found in progress."
Some of the best advice I've ever received.