Shalini Murugan

SaaS Content Writer & Marketer

[Awa K. Penn @TawohAwa]

🚨BREAKING: Google just dropped “Google skills,”

A new platform where anyone can learn ai, coding, and tech from scratch with certificates.

Here is what is inside 👇

[Sahil Bloom @SahilBloom]

https://t.co/c7t8Dt5MR6

[Shalini Murugan @shaals_here]

@ScholarshipfPhd Hi

[Shalini Murugan @shaals_here]

Love this framework! These mental models rewire your brain to prioritize action and relevance over information overload.

[Curious Minds @CuriousMindsHub]

Become an Elite Thinker:

[Shalini Murugan @shaals_here]

@Lovandfear My inner child longs to live in your presence, forever.

[Shalini Murugan @shaals_here]

Read this amazing snippet shared by @readswithravi in his newsletter. Truly, this reached me at the right time.

The greatest tool you could ever control & master in life is your MIND. Make it flexible enough to accept, act and learn from failures. You'll become UNSTOPPABLE.

[Shalini Murugan @shaals_here]

@BLUECOW009 Please add me to the group.

[Shalini Murugan @shaals_here]

GOLD!!

[Reads with Ravi @readswithravi]

Action produces information.

[Shalini Murugan @shaals_here]

Focusing on tangible benefits over explaining complex features or functionalities is the sure path to closing more sales.

Remember, with "why", you sell the "experience" - the positive change a customer will feel after using the product.

#copywriting #writerslife

[Shalini Murugan @shaals_here]

To be a good copywriter, focus on explaining the "why" rather than the "what".

[Shalini Murugan @shaals_here]

"What" - It has a built-in ETL mechanism that can extract, transform, and load data efficiently.

"Why" - Your reports load 5x faster, helping you to analyze and act on data instantly.

[Shalini Murugan @shaals_here]

He who cannot obey himself, will be commanded.

- Friedrich Nietzsche

[Shalini Murugan @shaals_here]

@hnshah Spot on! Now I understand why my mind is cluttered.

[Reads with Ravi @readswithravi]

Always carry a book with you.

[Shalini Murugan @shaals_here]

The other day, my friend shared a beautiful analogy while we were texting.

That's where I realized how analogies have been an underrated force in shaping a writer's voice.

They give life to raw, abstract ideas, which require nuanced thinking. And it's not easy.

#writerslife

[Neville Medhora @nevmed]

The internet keeps making instructional content cheaper, pretty much free.

As information gets more and more free, there will be a shift in how the monetization of knowledge happens.

Now instead of needing a person’s video course or paid information, people just upload a picture and get a personalized fix from AI.

So "How to do X" is no longer a good business model unless you’re packaging it with community, speed, trust, or entertainment.

This means you have to either be:
• The fastest (live help, done-for-you).
• The most trusted (community or brand).
• The most entertaining (personality-driven content).
• Offer something non-replicable by AI (like physical service or hands-on support).

[Shalini Murugan @shaals_here]

Your longing for something can make you delusionally obsessed with it.

In such situations, how you control your thoughts matters. It is a skill to be mastered.

[Sahil Bloom @SahilBloom]

Everyone needs to hear this…

[Cassandra Unchained @michaeljburry]

Sometimes, we see bubbles.
Sometimes, there is something to do about it.
Sometimes, the only winning move is not to play.