We've got some huge news: Shape is now part of NinjaCat! Learn more about the partnership on https://t.co/GpNr4Zkgdu and https://t.co/Z7cj8xHMBL -> https://t.co/KFv5CY5msb
The future of NinjaCat is taking shape, and we're so excited! Continuing our journey to deliver a world-class digital marketing performance management platform, NinjaCat acquires Shape, a leading PPC budget management software suite. | READ NOW --> https://t.co/axWWQOi0PV
One of the most valuable tools I've used to manage #LinkedInAds is https://t.co/Mgpsnej4Dg. Shape tracks, measures, and predicts budgets and actual spend on LinkedIn. I'm joined by Jon Davis, cofounder of Shape, for this week's episode. Check it out!
https://t.co/eS87kQav4R
You can now add a bunch of new Google Ads campaign types to your PPC budgets!
- Performance Max
- Local Campaigns
- Hotel Campaigns
- Universal App
- Smart Campaigns
...are now all eligible for automations with https://t.co/Z7cj8xHMBL
Info: https://t.co/B0WXHEaKP1
#ppcchat
Word of warning for our agency followers/customers...it appears Google is rejecting credit cards as payment options for advertisers with "large accounts" (spend greater than +$10K/week).
Heads up #ppcchat - we had a bunch of cancelled Google Ads accounts today because of the change in billing policies (no more credit card charges apparently). As an agency, we weren't notified. If you're not on the payments emails, you may want to double-check your accounts today.
Upgrades to 'Budget Pacer' & 'Budget Booster' Apps in Shape.
Now you'll see improved spend and pacing recommendations for social campaigns.
All the details: https://t.co/FkgMICV540
Does your PPC agency use a tiered billing system to determine management fees for clients based on ad spend?
This demo video shows an example of how to use Shape to design a formula that creates four pricing tiers and displays fees in your account:
https://t.co/UEncSD2GFP
You can now add the PPC management fees your agency charges clients to your Shape account using the new 'Custom Values' feature.
Here's a demo video with a couple quick examples:
https://t.co/TQzLiiE0KI
Demo video showing how to take internal Client IDs your team uses to organize #PPC clients and add them to Shape with our new feature 'Custom Values'
⬇️
https://t.co/DgVNxdFCNn
New Feature:
Introducing Custom Values in Shape 🎨
Add a variety of data fields to your company’s Shape dashboards that are unique to your team, clients and business with Custom Values.
Announcement post: https://t.co/lCSwHhGYuW
All the details: https://t.co/z4wIBsclFu
Join Shape and @PPCprotect in 45 minutes as we discuss "Proactive Ways to Prevent #PPC disasters." Grab your seat now: https://t.co/ubOdmrpWFi #googleads#ppcchat
No one is safe from PPC spend disasters! Luckily, there are steps you can take to safeguard your clients. Join us Wednesday, March 24, as we discuss ways to protect against #ppc spend disasters with Neil Andrew of @PPCprotect. Reserve your seat: https://t.co/K3YYSAaAWO
When a client or stakeholder has a question or concern about a specific PPC Budget or initiative, Shape customers can share the Budget Performance Report in seconds to help drive the conversation.
Directions to create, view and share your own:
https://t.co/DZrgSDxRtp
The Live Budget Dashboard highlights a Budget’s target cap, current spend, ideal daily spend, and ad campaign performance metrics simply and quickly.
Details on how to create, view and share your own report with anyone:
https://t.co/XuoDwXJdxS
Big thanks to Izabelle Hundrev from @DirectiveAgency for this guest post!
Checkout Izabelle's six keys for creating compelling #PPC reports for your clients:
https://t.co/8rIySPbsWl
This Shape Report allows you to give clients direct access to their current and historical PPC performance.
Easily visualize how metrics such as spend, conversions, and conversion rates have changed over time.
Details on creating and sharing your own:
https://t.co/1A25DVOyu8
If sharing live PPC data with your clients sounds exciting and not scary, checkout our Live Client Dashboards.
The reports are designed to make it easy to share PPC data with anyone in only a few clicks:
https://t.co/9PVcu7swlf
Out of the seven prebuilt templates we designed for the launch of Shape Reports, this one was by far the most requested by long-time customers.
The Historical Budget RollOver Report:
https://t.co/YenTdUIRD2
This new Shape Report displays current and historical PPC performance data for all Clients in Shape.
When a viewer selects a past date range, the report will automatically refresh to display that historical performance data.
All the details:
https://t.co/y9sEl7NO4q