Shaun Tan | E-com

Ecom builder, Multi-brand owner, $11M+ in sales. Always learning, always scaling

[Shaun Tan | E-com @shauntks]

@ant0ni0_r0mer0 claude

[Drew Fallon @drewfallon12]

I think Ive found a potential 10 bagger

Meet Prenetics (NASDAQ: $PRE); a micro-cap that most investors have completely overlooked

Once a COVID testing SPAC, its transformed into a David Beckham–backed DTC supplements company & is the fastest growing brand ever

Let's dive in👇

[Shaun Tan | E-com @shauntks]

@mikefutia SORA

[mikko @mikkoecom]

I'm literally sharing exactly the type of ads that scaled me to $100k a month and people are still RIPPING ads from Tiktok shop... 😵‍💫

Organic image ads are the best ads to run as of right now.

Organic image = Stops the scroll

Engaging hook = Makes consumer curious

Story/Messaging = Sells them a solution to a problem they didn't even know they had.

It's obviously not as simple as copying this post 1:1

theres a lot of research that goes behind crafting these ads and actually writing the copy using mostly AI!

but yeah if you're interested, i have a free discord for people who want to learn the basics of how and why these ads work ....

[Olly Hudson @oliverwhudson]

Scaling skincare is nothing like scaling supplements.

Why? Market sophistication.

→ Skincare = saturated. You win with USPs.

→ Supplements = problem-driven. You win with education

Same funnel, completely different split.

Category maturity dictates the entire creative architecture, it determines whether you lead with education or differentiation.

[Echelonn @echelonnio]

Spy on any competitor's ad strategy:

1. Find your real competitors in Auction Insights
2. Open Google Ads Transparency Center
3. Search their brand name
4. Study their offers, messaging, creatives

Now you know what they spend money on.

Steal what works, improve what doesn't.

[Shaun Tan | E-com @shauntks]

@Dylanecommm Love it! 1 ques!

Supplements tend to be hyper competitive & saturated in the US, how did you manage to do it? Without giving too much away, was it the specific product/niche/purely marketing?

[Shaun Tan | E-com @shauntks]

@AaronJNosbisch @drinkbrez GOAT of Ecom

[Shaun Tan | E-com @shauntks]

@scalingszn Workflows

[Maxx Blank 🐳 @aryehMaxx]

Since founding Triple Whale, I've personally met with over 5,000 ecomm brands, and seen benchmarks data from another 25,000 more.

Here are the 5 truths I've seen from the TOP performers.

Operators bookmark this👇

[Shaun Tan | E-com @shauntks]

@ken_morford AI! interested in your service

[Shaun Tan | E-com @shauntks]

@boryan_markulis Send thanksss

[Shaun Tan | E-com @shauntks]

@Timo_Mason Crazy

[Shaun Tan | E-com @shauntks]

@TobyWalleruk fashion!

[Shaun Tan | E-com @shauntks]

@obviceo Growth deck!

[Shaun Tan | E-com @shauntks]

@Bogzabs96 Guide

[Harley Finkelstein @harleyf]

Shopify’s Q4 Earnings are out and let’s just say Q4 was a hell of a quarter on top of one hell of a year.

Here’s a snapshot of @Shopify in 2024:
- @Shopify is now over 12% of ecommerce in the US
- Powered nearly $300 billion in GMV - that’s nearly 2.5x more than 2020
- Hit nearly $9 billion in revenue - that’s 3x more than 2020
- Paid out $1 billion to partners for apps benefiting our merchants
- Crossed $1 Trillion in cumulative GMV
- And over 875 million people bought something from a @Shopify merchant’s online store

I’ve done 39 earnings calls at this point in my 15 years here at @Shopify. What you’re seeing is the best version of Shopify to date...and we’re still just getting started.

This is the best team, product, business model, and operational discipline since I joined. It’s incredibly exciting - and I can’t wait for what we are going to do in 2025.

[Shaun Tan | E-com @shauntks]

@LessEgoMoreData Primal

[Shaun Tan | E-com @shauntks]

@Creatextravel Share it with me brotha

[Shaun Tan | E-com @shauntks]

4. Double digit ASC sales campaign -

In Asia, every month we have sales campaign according to the date of the month with double digits. We pour in a ton of static ads with a strong offer

ie: BOGO, Buy 3 free 1, free shipping on all orders, free gifts

Happy printing!

[Shaun Tan | E-com @shauntks]

Started the brand as a fun project in August.

Capital invested: $4k for inventory

Blended ROAS: 2.1X

Avg nett margins: 35%

Let me share with you my FB ad strategy

[Shaun Tan | E-com @shauntks]

3. ASC #2 - We outreach to dozens of ugcs and influencers. This campaign is only for brand partnership ads.

Super underrated, low hanging fruit strat.

Give it a try and thank me later