Shawna Tregunna

Give a damn. Give all the damns. Don’t be afraid to be the one that gives the most damns. | CEO @AcclivityAgency

[Shawna Tregunna @ShawnaActually]

🎉 We're hiring! We've got some super exciting things in the works and I need to build out the Acclivity team AND a team for a new division we're launching!

Note: We are looking for people who want to do cool things. People who want to build and create. People who will bring energy, enthusiasm and ambition to the team. People who are curious, experimenters, tinkerers. People fascinated with blending the old with the new.

Acclivity means upward slope - there's no going back or standing still. It's a little challenging, but the view is worth it. ⛰️

Here's what we have posted so far:

Social Media Community, Growth & Performance Manager https://t.co/zDaAyesuIL

Communications, Marketing & PR Coordinator - https://t.co/vk6Ld8O1sd

And coming soon:

- Video Interview Host
- Account Manager
- Creative Operations Quality Manager (focus on written work but includes written and visual media review)

All applications require a video introduction - so don't skip that part!

[Shawna Tregunna @ShawnaActually]

@Corey_Larocque @marcojaneczek Oh, 100%!! 😂

[Shawna Tregunna @ShawnaActually]

Not ready to have a live dog again just yet so this will do for now. 🐾

[Shawna Tregunna @ShawnaActually]

@marcojaneczek Quietest dog I’ve ever had 😂

[Shawna Tregunna @ShawnaActually]

@hanzi_li 100% but we're trying to change that - and not just for Vancouver!! Looking forward to seeing you in the community!

[Shawna Tregunna @ShawnaActually]

(A press release and some nostalgia...) A little over a year ago I moved to Vancouver and lost my community.

I'd spent years building one in Ottawa. Founder Institute. Startup Ottawa. The Ottawa Network. Rooms full of people who got it. Then I moved, and overnight I was the founder with no founders around her.

Anyone who has been there knows what that feels like. You can be surrounded by people who love you and still be alone in the work.

So when @GraemeBarlow asked me to help build @FounderLinkComm with him, I said yes before he finished the sentence.

Today, after two years in invitation-only beta, we are opening FounderLink to founders globally.

738 vetted members. 21 Founders Dinners across seven cities on two continents. Millions of dollars in deals done between members. Two rules we enforce with lifetime bans: no sales, no politics.

This is the room I wish I had when I landed in Vancouver. It's the room founders need at every stage, from their first dollar to their last exit.

Better communities build better businesses. I believe that with everything I have, and I'm proud beyond words of what we've built and who's already in it.

Read the launch story https://t.co/YR509KBMbz

If you're at Web Summit Vancouver this week, come find us at booth E179. I'll be there all week.

[Shawna Tregunna @ShawnaActually]

When the softball player is in charge of branded shirts! 🧡🥎

https://t.co/uiAUABbP8l

If you see this shirt at Web Summit Vancouver - say hi! #WebSummitVancouver

[Shawna Tregunna @ShawnaActually]

I'm looking to switch from TD for my business banking to something fully digital (no branch visits needed) any recommendations if you use a fully digital bank? Anyone with Venn or EQ? (I'm in Canada.)

[Shawna Tregunna @ShawnaActually]

When in doubt, write the post you wish you’d seen before you made your last mistake.

[BetaKit @BetaKit]

.@GraemeBarlow’s Founders Dinners have just two rules: no sales, and no politics.

The curated founder networking series is in Alberta this week with dinners in Edmonton and Calgary.

https://t.co/kBBM3fQTnH

[Shawna Tregunna @ShawnaActually]

Officially arrived at #WebSummitLisbon!
Joined by fellow Vancouverite, @GraemeBarlow! We’re hosting a Founders Dinner here on Monday night then off to meet a ton of founders and discover new startups the rest of the week! Let’s gooooo!
#WebSummit

[Shawna Tregunna @ShawnaActually]

Two Questions!
1️⃣ Who is headed to Web Summit Lisbon?
2️⃣ What should I plan to eat/see/do in Porto, Sintra & Lisbon while I’m there?

My personal work travel hack is always, always, ALWAYS tack on a little sightseeing and tourism to the beginning and/or end of work & conference trips! I don’t usually take time “off” but I make sure I have different views, different food, different experiences and make the most of the travel time!

To my clients and team - don’t worry, I’m still available (I’ll be keeping Eastern time for “work”) - but my video call backgrounds might be a little different. ☺️

PS - I hear @GraemeBarlow has some Women in Tech tickets to give away, so if you are or you know a woman in tech and want a ticket to Web Summit in Lisbon, give him a follow!

#WebSummit #WebSummitLisbon
#WebSummit2025

[Shawna Tregunna @ShawnaActually]

Fun fact: if you mistype Got it! as Go tit! Spellcheck doesn't catch that.... 🫣

[Shawna Tregunna @ShawnaActually]

Acclivity (@AcclivityAgency) is growing...fast! 🚀

We just brought on new talent, and we’re not done yet! The demand for account-based marketing, PR, and social activation in technical and industrial markets is bigger than ever.

If you want to be challenged, inspired, and make a huge impact with engineer-led, technical, and industrial firms that are building the future, this is your chance to join a winning team.

We’re hiring across Canada (fully remote, work from anywhere):

B2B Marketing Strategist → https://t.co/jHhQGsPdT1

PR & Communications Specialist → https://t.co/iezwvLZgd4

B2B Social Activation Specialist → https://t.co/ajvL0l8jeA

This is where your skills meet a roster of clients doing incredible things...and where strategy, creativity, and execution actually move the needle.

Come build with us! (Tag & share with your network!)

[Shawna Tregunna @ShawnaActually]

Fire your marketer if they’re still pushing Instagram reels and TikTok dances for your B2B manufacturing, IT, materials, niche services or technical biz…

Your next customer isn’t scrolling welding hacks set to a beat. They’re on YouTube typing “how to cut CNC setup time” or “zero-trust network deployment step by step.”

Here’s how to win:
▶︎ Audit your audience’s questions. Use Google search and YouTube autocomplete or AnswerThePublic to mine real search queries.
▶︎ Create deep-dive videos that solve those problems: demos, case studies, how-tos, expert interviews. Aim for longer-form, high-value content.
▶︎ Optimize for search: clear titles, keyword-rich descriptions, timestamped chapters, and a CTA to download a guide or book a demo or other value adds.
▶︎ Repurpose ruthlessly into:
• 60-second LinkedIn clips with one key takeaway each
• Quote graphics for Twitter and Instagram Stories
• Shorts and TikTok/Reels teasers that hook and drive back to the full video or a landing page, or generate qualified engagement. (Think: Comment CHECKLIST to get the complete list... type prompts when the clip only covers the first two)
▶︎ Measure what matters: watch time, ranking in search, referral traffic, leads from video CTAs and pipeline impact.

“But I don’t want to be on camera.” Use screen captures, product demos, floor walkthroughs, voiceovers, slides, customer testimonials, recorded calls you were already on camera for, or AI avatars. No need for a Hollywood setup.

“This is too time-intensive.” Batch-film on one day, outsource editing or leverage AI tools. (It's only time-intensive if you choose a time-intensive production option.) A single video can feed your whole content engine.

Stop chasing trends and likes… start owning search. YouTube builds trust, authority and fuels your pipeline. Use other platforms to remind your audience you offer real value - beyond a chuckle at Frank in Accounting, who is still getting the timing wrong when he tries to floss.

Remain awesome. :)

[Shawna Tregunna @ShawnaActually]

— — — — — —
This post has six em dashes. So, did AI write it, or did I?
😜

[Shawna Tregunna @ShawnaActually]

I shall continue to do productive, awesome stuff… right after this nap.

[Shawna Tregunna @ShawnaActually]

@WebSummit The energy is already high - so much excitement and activity around this event! Going to be spectacular for businesses that get it right!!!

[Shawna Tregunna @ShawnaActually]

@no_bgp I hope to catch your presentation!