Shawn Draper

Business and Marketing Strategist w DraperDNA. Third generation in bldg biz.

[Draper DNA @DraperDNA]

If you are responsible for 2025 planning, you must read this article. https://t.co/S6ug0AM3wk https://t.co/I5647fR78Y

[Jon Cooper 🇺🇸 @joncoopertweets]

Bookmark this, folks.
👇👇👇👇

[Draper DNA @DraperDNA]

How AI is used by Instagram influencers. https://t.co/sTs3D3szhc

[Draper DNA @DraperDNA]

It's a rare thing to see a company implement two marketing "trends" with an outcome this good!

What do you think about this use of personalization + AI in Qatar Airways' new campaign? https://t.co/ROIkmS1ku6

[Draper DNA @DraperDNA]

“Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate, and to humble.”

So good at brand storytelling, editors call Kathy before she calls them.

Experience applied... available to you.

#buildingmaterialsmarketing

[Rainscreens @mtidry]

Created by a mason. Perfected in the field. Now loved by builders, architects and designers all over the country.

Get the surprisingly interesting story of what goes into creating the dryest walls around.

Here 👉 https://t.co/cq83kEOo70

[Draper DNA @DraperDNA]

It's time to rethink your marketing! Buyers want homes that match their lifestyles.

Discover how lifestyle marketing can make your brand stand.

Learn more! https://t.co/RwE2kT8WQB
#HomeConstruction #LifestyleMarketing #Sustainability #MarketingStrategy

[Rick Steves @RickSteves]

America could wake up on Wednesday with all three branches of our government — the — Executive, Legislative, and Judicial — Trumpist.

With this clip, take five minutes to ponder Germany’s memorials and the price that nation paid for being bamboozled by a bombastic autocrat. Listen to the heartfelt message of my German tour guides, for whom these memorials are like ghosts of mistakes made and evils allowed… ghosts that haunt their society still. These are the same guides who clink glasses in the beer halls and yodel from the hilltops with our American tour members. They admire America. They love America. And they are worried for America.

If we vote for fascism, it’ll likely be won by one or two percent (or even less)…and perhaps just a few stadiums of people will tip the balance. And history has taught my European friends that the cost of a course correction is infinitely more heartbreaking after a wannabe dictator wins an election than before. We are all participants, we are all responsible, and we will all bear the consequences of our collective choice.

[Rainscreens @mtidry]

MTI offers in-house technical resources to support any kind of project you’re working on!

Architects, builders, contractors & dealers trust that we’ll provide guidance and answer any moisture management question.

Online installation resources
👉 https://t.co/ygEoYLVyTr 👈

[Draper DNA @DraperDNA]

Tip: When reviewing and approving your social media content, remember that each post should be written from a customer-first perspective, and do one or more of the following: educate, entertain, intrigue.

[Draper DNA @DraperDNA]

The recipe for compelling CX uses 8 ingredients. Dedicate resources focused on each element and you'll have a potent concoction.

See the HBR recipe based on the research of thousands of companies and analyses of millions of customer data points from ACSI. https://t.co/rT9a4sK377

[Draper DNA @DraperDNA]

THE trend for building products manufacturers is lifestyle marketing. Embracing and promoting how your products create good, strong emotions that can last a lifetime. Let us know if you would like to learn more.

Happy Halloween!

https://t.co/195b1dbpaW

[Draper DNA @DraperDNA]

Manufacturers, it’s time to highlight more than durability! Learn how lifestyle marketing can help you connect with today’s values-driven consumers. Read our blog: https://t.co/QgKguytOOl

#BuildingMaterials #LifestyleMarketing #Sustainability #MarketingStrategy #WellnessLiving

[Rainscreens @mtidry]

The answer is the patented True Channel Technology™. MTIdry offers drainage mat and drainage planes for both exterior walls and interior above-grade and below-grade applications. https://t.co/5p5NRDwZF9

[Rainscreens @mtidry]

Thanks to our secret sauce, otherwise known as True Channel Technology™, our full line manages—and reduces—the risk of entrapped moisture better than whatever entangled fiber product you’re using now.

Get the details: https://t.co/z7xNErQQnY

[Draper DNA @DraperDNA]

We sense a theme here: build up an expert team of partners.
https://t.co/t2MLOLBQEI https://t.co/S5uQVae02Z

[Draper DNA @DraperDNA]

Not the average "why brand building" is important message.

This is an entirely new and solid reason to prioritize your brand marketing, and it has to do with how the web is changing. https://t.co/kddT7pzc8P

[Draper DNA @DraperDNA]

“Having a vision for what is next and the experience to make it happen - this is experience applied”

Thirty years of institutional knowledge second to none, available to you.

Planning 2025.

https://t.co/02yYKru2jV

[Draper DNA @DraperDNA]

It's not just a place to show off dance moves. More Americans – especially young adults – are regularly getting news on TikTok.

In just 4 years, the # of adults that regularly get news from TikTok has grown about 5X!

Via @pewresearch https://t.co/ogoOM6zYig

[Draper DNA @DraperDNA]

Lifestyle marketing: Making Connections Beyond Products
This is the future of building products marketing. Start working on it now for 2025. We can help with our dedicated lifestyle marketing team. Just ask.

https://t.co/195b1dbpaW