Nigel Sheldon

Digital Strategist. Ex agency & futures consultancy. Interested in trends and emerging behaviours in new technologies along with some general musings

[Nigel Sheldon @shedlin]

Phew! James Bree's late winner...again! #saintsFC

[Southampton FC @SouthamptonFC]

Breezer belter 🥰

[Nigel Sheldon @shedlin]

A great chance to revisit the John Cale classic #Paris1919

[John Cale @therealjohncale]

My upcoming reissue of ‘Paris 1919’ is out November 15. Featuring original tapes remastered by Heba Kadry, unreleased outtakes, and a new recording, “Fever Dream 2024: You’re a Ghost.”

Pre order now https://t.co/lzZVSn7s1w

[Nigel Sheldon @shedlin]

What a year!

[PuNk and Stuff @PunKandStuff]

Top 30 albums of 1977 according to @NME

[Nigel Sheldon @shedlin]

@tim_rolls Merry Christmas Tim!

[Nigel Sheldon @shedlin]

What a night!

[Joe Strummer @JoeStrummer]

On this day, November 15th, 2002, Joe reunited on stage with Mick Jones of @TheClash for the first time in almost two decades, in support of London’s striking firefighters. Go here - https://t.co/OzNg5xWuSZ - to listen to the show.

Photos by George Binette.

[Nigel Sheldon @shedlin]

September sun - Malan in fine form #lords #ENGvNZ

[Nigel Sheldon @shedlin]

@tim_rolls @bornatotter @ScotsPostPunk @NewWaveAndPunk @JoeStrummer @GCPunkNewWave @GJMunro26 @caroline_binnie @fbunational @_strummerville @ViveLeRock1 @louderthanwar Thanks Tim - what a memorable night!

[Edwyn Collins @EdwynCollins]

Sweet Jane (Full Length Version) https://t.co/GFzs3rMZ7w Morning Sweet People,
Lou Reed on voices , the fourth album , & the middle 8, ( not on the album ) . 1970 , So excellent -Edwyn
PS Back to bed , toodeloo,,,,,,,

[Nigel Sheldon @shedlin]

Interesting eMarketer analysis into the potential impact of Generative AI on agencies using Forrester US data https://t.co/CMUMyXVhG8

[Nigel Sheldon @shedlin]

Ah, Threads' rise is faster than ChatGPT!

[BBC News (World) @BBCWorld]

Threads app signs up 100m users in less than a week https://t.co/DJ7AtqLlsp

[Nigel Sheldon @shedlin]

Reassuringly most marketers view the quality of creative as key to marketing effectiveness - but many grapple with measuring it. #creative #marketingeffectiveness #measurement https://t.co/tDy3a5H4YK

[Ad Professor @The_AdProfessor]

This advert has been named "The Best Ad Ever"

It turned an entire company around from a disaster -- and is the most memorable ad ever.

Here's the breakdown:

1. Declining sales - After a salmonella outbreak, Cadbury's had to recall 1 million chocolate bars. It costs them £20 million and permanently damaged the brand.

2. Left Field Idea - Rather than focus on chocolate, they wanted to focus on emotion.

The director said: "Cadbury's ads should feel as good as eating the product itself"

3. Rejection - The advert was initially rejected by management.

"So you want to make an ad 3x longer than a normal ad that doesn't feature any chocolate?"

4. Insane Success - When the ad launched, it was so iconic -- it was the first time people would wait to watch adverts on TV in case it was shown.

It was then uploaded to YouTube and became one of the first-ever viral YouTube videos.

It turned Cadbury's around as a brand -- and the song became number 1 in the charts almost 30 years after its release.

[Nigel Sheldon @shedlin]

Root cracking on with it #ENGvAUS

[Nigel Sheldon @shedlin]

Tech giants Apple, Google et al still head Kantar’s #brandZ top 100 most valuable brands list - but challenges persist with 20% year-on-year drop in overall value and the pursuit of Sustainability strategies #branding #tech #sustainability https://t.co/iYjvcB0KOv

[Nigel Sheldon @shedlin]

"Human creativity supercharged by Generative AI technology" - helpful view on the potential of AI to analyse ads and concept development from Jane Ostler Kantar #generativeai #creative #insights #ai https://t.co/5Ekt5NyYda

[Nigel Sheldon @shedlin]

Looking forward to @aiww latest work in London - Monet's water lilies in Lego https://t.co/mee7OAtWxj

[Nigel Sheldon @shedlin]

Kingfisher plc post a 'year of solid execution' - and push towards becoming a 25% e-commerce sales business #ecommerce #digitaltransformation #acceleration https://t.co/3jImfwO6lu

[Nigel Sheldon @shedlin]

Monday night with the Beautiful Ones #suede #gliveguildford https://t.co/vFJ9vwY40D

[Nigel Sheldon @shedlin]

French poets in Faversham #favershamliteraryfestival #albertmérat https://t.co/2jCvhGBQQJ

[Nigel Sheldon @shedlin]

Cold night at St Mary’s #SaintsFC https://t.co/WhXgGwBX4k