Shelly Loftin

Mom to superheroes, banker, branding enthusiast, marketing believer, infographic nerd & lifelong learner. I explore retail, payments, mktg. & lending for ABA.

[Arvest Bank @ArvestBank]

Together we did it! We met our goal thanks to the kindness of our customers, associates, and community members. We are one step closer to ending hunger and food insecurity in our communities. We couldn't have done it without you!

#Arvest #MillionMeals #ThankYou

[The Financial Brand @FinancialBrand]

Arvest’s Digital Transformation Focuses on Customer Pain Points

https://t.co/a0Qmt9Xd5L

[Shelly Loftin @shellyloftin]

@JohnJHanley @nwbartholomew We so did! My kids took their shirts off too!

[Northwest Arkansas Business Journal @NWABJ]

Arvest Bank claims groundbreaking lending capability using Thought Machine core technology - Talk Business & Politics https://t.co/MaFQxViEx5

[ABABankMktg @ABABankMktg]

The question for advisers and wealth leaders today is: How will we earn and sustain relevance with our clients in 2023?

Members Trust Co CEO Dave Coffaro shares five themes for integration into your operating approach in the new year.

Read more: https://t.co/Gq2EHv6MIM

[Adam Grant @AdamMGrant]

We pay too much attention to the most confident voices—and too little attention to the most thoughtful ones.

Certainty is not a sign of credibility. Speaking assertively is not a substitute for thinking deeply.

It's better to learn from complex thinkers than smooth talkers.

[Shelly Loftin @shellyloftin]

It is Bank Marketing School time! Join us for a blended learning experience designed to elevate your marketing game. Register today!

[ABABankMktg @ABABankMktg]

Access an exclusive network of industry experts and fellow bank marketers at the virtual (April 10-12) and in-person (April 16-21) classes at the #ABABankMktg School. Find out how to register: https://t.co/vJj6U4voBp

[ABABankMktg @ABABankMktg]

Elevate your expertise and develop superior marketing strategies at the #ABABankMktg School April 10-21, 2023 in Atlanta, Georgia!
Register now: https://t.co/eSso7avFOj

[ABABankMktg @ABABankMktg]

Banks are looking to leverage the growing name, image and likeness universe as it becomes a key part of any bank’s sports marketing strategy.

Learn more from @MillerNashLLP attorneys @maynenic and @MaxForer here: https://t.co/Pxm0yM6a1Z

[ABABankMktg @ABABankMktg]

On the latest episode of the @BankingJournal Podcast, @Huntington_Bank CFO @Zacharywasserm3 talks about the $100 million Huntington Corporate Ventures initiative to expose the bank to cutting-edge tech and fuel its digital transformation.

Listen- https://t.co/PAHDvCtIxj

[Shelly Loftin @shellyloftin]

If you have seen this happen to your parents or grandparents you know how heartbreaking it is. Understand how we can best help the seniors in our community.

[ABABankMktg @ABABankMktg]

Grandparent scams prey on seniors’ concern for their families, so how can banks recognize these scams and protect clients?

Jackie Blaesi-Freed and Lauren Elfner from the @TheJusticeDept discuss on the latest episode of the ABA Banking Journal Podcast: https://t.co/X6sytSWRxL

[ABABankMktg @ABABankMktg]

Banks are finding that a name or brand change may be the only way to compete and reach new demographics.

@AdrenalineATL's @ginableedorn and @julietanja analyze why 3 banks decided to make this change, and the results. Check it out: https://t.co/KwmdxL6K7o

[McKinsey & Company @McKinsey]

The Great Resignation is looking more like a structural labor shift rather than an episodic one. New data outlines strategies hiring managers will need to successfully navigate the imbalance in labor supply and demand.

[ABABankMktg @ABABankMktg]

The latest incarnation of ABA’s award-winning #BanksNeverAskThat anti-phishing campaign returns in October.

Listen to @AScottAnderson, @PeterCCook, and @EvanSparks give a banker’s perspective on participating in the campaign. https://t.co/I2YwYwHZlz

[Shelly Loftin @shellyloftin]

Great day at #ababankmktg starting with @JohnnyCTaylorJr! He beautifully covered changing expectations to recruit & retain talent. Being culturally clear is critical. Flexibility, empathy & career development are preferred. Thanks @BigPaperStrat for the awesome visual notes!

[Shelly Loftin @shellyloftin]

Congratulations to our Brand Slam winners!

[ABABankMktg @ABABankMktg]

Smile! 🤩 Congratulations to these marketing superheroes, the winners of this year’s #ABABankMktg Brand Slam Awards! @DeloitteDigital @synovus @fidelitybankLA @getevolved1925 @SmallArmyAgency @DedhamSavings @simmons_bank

[Shelly Loftin @shellyloftin]

@nwbartholomew @ABABankMktg So great to see you and have you sharing your wisdom with us!!

[ABABankMktg @ABABankMktg]

Thanks to our sponsors, we are saying goodbye to mundane marketing and learning how to strengthen our marketing superpowers!

Reminder: the hotel cutoff for the #ABABankMktg Conference is today! See you Sept. 11-13 in Denver. https://t.co/kq4aQ7JtLf

[ABABankMktg @ABABankMktg]

Hotel cutoff for the #ABABankMktg Conference is fast approaching! Book your room by Aug. 25 to be a part of ABA's hotel block, and we'll see you Sept. 11-13 in Denver.

After listening to these bank marketing heroes, you won't want to miss out! Register: https://t.co/HiWPvPlbzO

[Julia Ahlfeldt, CCXP @JuliaAhlfeldt]

Customer Experience isn't a "set it and forget it" part of your business. ❌

You need to continue to get feedback from customers, drive continual journey improvement and get feedback again! They don't call it a feedback loop for nothing. ♾