Eddy

[Eddy @shifedma]

I’m pushing hard this year simple as that. No more just checking boxes✅ setting goals and crushing them

[Joseph Kibur @josephkibur]

Why Your Harvard MBA Might Fail in Africa (And What to Do Instead)

When members of the African diaspora return home to invest, we often arrive with ambition, capital, and good intentions—but also with the wrong mindset.

We come to teach, not to learn.

We think, “I’ve got the education, the money, and the global network. I can create jobs and show people how business is really done.”

But here’s the uncomfortable truth:
An “uneducated” trader in Mercato can outmaneuver a top-tier MBA grad when it comes to doing business in Ethiopia.

I learned this the hard way.

In 2007, my first venture in Ethiopia went bankrupt. I blamed the usual suspects: red tape, corruption, and “unfriendly” business environments.

But the real issue? I came to teach, not to learn.

Once I flipped the mindset and started listening to—and learning from—local entrepreneurs, everything changed. I began to understand the real rules of the game:

-Personal relationships are more valuable than business plans
-Negotiation beats confrontation
-Flexibility is more important than textbook strategy

The moment I stopped trying to “fix” things and started adapting, my businesses stopped failing and started thriving.

Lesson?
-Don’t underestimate local knowledge.
-Don’t assume your education is your edge.
-Come home with humility—not just hope.

For those that want to learn how to do business in Africa by reading books or researching online, don't waste your time. The only way to learn is by putting boots on the ground!

Final word of advice to my fellow diaspora: start small and don't put all your eggs in one basket.

[Eddy @shifedma]

@GetachewSS Bro just live in a box then

[Eddy @shifedma]

Say What - 'Believe, Believe, Believe' https://t.co/HkwKCpaCw0

[Eddy @shifedma]

@aksumi_t OMG

[Proud Dad @BuffBalcha]

If by any chance you are around Sarbet, please visit Halton Pharmacy. You can purchase a medicine & leave it there for those that can't afford to buy it.

[America @america]

BREAKING: Donald Trump has won the 2024 Election

[Liverpool FC @LFC]

📸

[Eddy @shifedma]

@DeanTTraining Home

[Calgary Flames @NHLFlames]

It’s with great sadness, we mourn the tragic deaths of our friend Johnny Gaudreau and his brother Matthew Gaudreau.

Our hearts are broken by this devastating loss. Johnny was and always will be a member of the Flames family and loved by all of Calgary.

[Eddy @shifedma]

Check out my #XAUUSD analysis on @TradingView: https://t.co/VgNqQFbzi0
#TradingView #weeklybrief #XAUUSD

[UEFA EURO @UEFAEURO]

2024 CHAMPIONS: Spain 🇪🇸

#EURO2024

[Liverpool FC @LFC]

94th minute in the Merseyside derby... up steps Sadio Mané 😤

[Liverpool FC @LFC]

📸 #WelkomArne

[Liverpool FC @LFC]

Forever a Red ❤️

[𝗜𝘃𝗮𝗻 𝗦𝗰𝗵𝘄𝗮𝗸𝗼𝗳𝗳 @Ivan_Schwakoff]

Just retweet

[Eddy @shifedma]

@DeanTTraining What’s the recipe for the chicken

[Eddy @shifedma]

@yefelekebay Ante sewye its better than finishing 7th Eshi 🖕

[Eddy @shifedma]

@atletienglish Fernando Torres