Shivaan Seth

@betterbasics_in

[Shivaan Seth @shivaan___]

How we launched a d2c clothing brand @betterbasics_in with a lean team, no outside help other than shoot. Not advice, just what we did!

Followed @Ajain112 @ganeshsonawane @KanishDigital @_kaushalshah @akashbnsal @reemaabajaj - d2c insights you won’t find in any video or blog

1/n

[Shivaan Seth @shivaan___]

@shivsakhuja Goose

[Pavel Durov @durov]

India’s IT ministry banned Telegram for one week because some users shared leaked exam questions.

This punishes 150M+ ordinary Telegram users in India — not the insiders who leaked the exam materials.

And the ban hasn't stopped anything. The leaks just moved to other apps.

[Sagar Awatade @SagarAwatade]

I don't know who else to tell this to, so I am going to tell my story here.

Every day is a struggle for a young business, but the last few months have been harder than usual.

We are a small Indian company. For more than ten years we have been building a homegrown brand in a product category dominated by big foreign players.

There are almost no Indian names in this space. We set out to be one.

We started in 2014. Over the years we began making parts in India instead of just importing, and we started selling in the US, Dubai, Nepal, Malaysia and South Africa.

We showed up at global trade fairs to represent an Indian brand on the world stage.

In 2023 we changed the import code we use for our product. We did not do this quietly. Every shipment was declared. Nothing was hidden. We didn't invent our approach.

We followed written professional advice and the way this product is treated in markets around the world.

And now we are facing a government demand running into tens of crores in duty recovery and penalties, plus personal penalties on the founders and even on an employee.

For a company our size, this is not a fine we can pay and move on from. This ends us.

We have not run from any of this. I am not built like that. It is not how I was raised. We have written to the authorities, met officials in person, and we have now filed a writ in the High Court.

All we are asking for is a fair treatment.

I set out to build in India and sell to the world. I am asking only that the system back honest founders trying to compete globally, instead of breaking them.

The process is the process, and it exists for a reason. But process should not feel like punishment.

From where I am standing today, it does.
I am not giving up. I have worked too hard for this. If you have read this far, please share it. If you know someone who can help, point them my way. Help me get the word out.

[Shivaan Seth @shivaan___]

@shivsakhuja @GooseworksAI Skill me

[Shivaan Seth @shivaan___]

If you use bb to wipe your ass you won’t go back because of how good the fabric is I promise you

[Don Hector @Dillikaosho]

They are good but Indian homegrown internet brands should only be used if you want to wipe your ass with it

[Viraj Sheth @viraj_sheth]

better basics and senses - top 2 Indian tshirt brands for me in terms of fit and fabric

[Shivaan Seth @shivaan___]

One of the scammiest organisations you will find

[Shivaan Seth @shivaan___]

Looks like this is resolved! Thank you Twitter as always for being the best and most helpful

Use code BANNED for 25% off site wide! A small little thanks for the lovely folks here :)

[Shivaan Seth @shivaan___]

Spread the word!!

[Shivaan Seth @shivaan___]

Looks like this is resolved! Thank you Twitter as always for being the best and most helpful

Use code BANNED for 25% off site wide! A small little thanks for the lovely folks here :)

[Shivaan Seth @shivaan___]

https://t.co/LMzsqlulZX

[Shivaan Seth @shivaan___]

Looks like this is resolved! Thank you Twitter as always for being the best and most helpful

Use code BANNED for 25% off site wide! A small little thanks for the lovely folks here :)

[Shivaan Seth @shivaan___]

New week, same issues with @Meta @instagram

@betterbasics_in Insta + fb account banned with no notice and vague reasons. Cant even get in touch with anyone other than the chat support and all they say is you can request an appeal and wait!

Please share and RT!

[Shivaan Seth @shivaan___]

@Ajain112 Thanks Akshay

[Shivaan Seth @shivaan___]

@Ajain112 @_kaushalshah @RohanPaliwal7 @ganeshsonawane @KanishDigital @akshay_ranjith @vinodchendhil @parthmashrani

[Shivaan Seth @shivaan___]

New week, same issues with @Meta @instagram

@betterbasics_in Insta + fb account banned with no notice and vague reasons. Cant even get in touch with anyone other than the chat support and all they say is you can request an appeal and wait!

Please share and RT!

[Shivaan Seth @shivaan___]

@Somya_Crazy Try us @betterbasics_in

[Shivaan Seth @shivaan___]

@NishantRArora @betterbasics_in Can you pls dm me unable to send you a message

[kuldeep @ku1deep]

@VedVery5 @arindam___paul Well @betterbasics_in for heavy. @Athlos for athletic functionality and for fit and perfect tailoring @thelayerproject

[Shivaan Seth @shivaan___]

@ku1deep @arindam___paul Just say the word @arindam___paul !

[Shivaan Seth @shivaan___]

@ku1deep @arindam___paul @arindam___paul let me know if you want to try the heavy - I think last time I had sent you our slim fit (modal)

[kuldeep @ku1deep]

This is absolutely golden advice. A nice heavy white tee (@betterbasics_in has the best one but @GoAthlos does a good one too)) and an tailored Oxford button down (@thelayerproject for made to measure) ; get a good chinos done to your size. High waist, relaxed fit, straight. Sweater and a jacket and you are set.