Most OUTBOUND campaigns start with a list of companies that fit the ICP.
But just because someone fits your ICP doesn't mean they actually need your product right now.
What if you could identify people who are already discussing the problem you're solving?
Someone commenting on a competitor's post, asking for recommendations, or actively exploring solutions.
And you reach out while they're still interested.
We've been experimenting with this at Sbl .so and it gets us 3x times more positive replies.
Finding the right person matters, but reaching them at the right time might be equally important. https://t.co/cKaQdQbIHZ now has Realtime Signals that finds you realtime high intent leads and automatically reach out to them when they need your product.
Was reviewing payment costs at SBL today.
On all of our invoices, @stripe took 7.5% in fees ๐ (including conversion, CC and FX margins)
Thatโs almost $750 on a $10,000 bill ๐ฅฒ
Quite a lot of money to lose just for processing a payment..
Planning to move bigger invoices to some other platform. Suggest if you know of any better gateways for businesses in India, selling global ๐
Had an interesting experience while building a landing page with Claude.
We asked it to add our customer logos and testimonials from our DMs.
And it refused.
Apparently, it couldn't verify whether those companies were actually our customers.
Which is fair.
But we were discussing something interesting around this at @Sbl_dot_so.
We're building AI agents that talk to prospects and handle sales conversations. And a big part of selling is sharing customer results, case studies, and actual numbers.
Now imagine your AI agent refusing to mention a customer name or results because it cannot independently verify it, or due to some regulations and guardrails..!!!
We're exploring building our own sales-specific language model, and this is one of the problems we've been thinking about. Quite an interesting problem to solve.
Asked Claude to add our customer logos and testimonials to a landing page.
It refused because it couldn't verify whether they were real customers.
Fair enough ๐ฅฒ
โregulations??โ
@matthias_mrc "Marketing" itself isn't anything. Rather it's all about finding the right leads, reaching out to them, showing them your brand again and again and == $$$
btw https://t.co/U3IACiYoSC does help in finding intent leads and reachouts!!
Great question, and it's exactly why we're putting idempotency in the API itself, not leaving it to the agent ๐.
The API recognizes a repeat of the same message to the same person within a short window and returns the original message_id instead of sending again, even if the agent retries or loses track.
Been thinking about this while building https://t.co/YpyuQuO1Hq
There are already plenty of MCPs that help you research leads, qualify prospects, and write personalized outreach messages inside Claude or Codex.
But once those messages are ready, there's still no simple way to send them directly from Claude or your own AI agent.
You still need a separate LinkedIn automation platform to actually execute the outreach.
That's what we're trying to solve with UnAPI.
1. Connect your LinkedIn account to UnAPI on your terminal or, claude desktop or, codex.
2. UnAPI MCP handles sending messages, managing follow-ups, and running LinkedIn outreach sequences through its headless sessions.
No dashboard needed. Just outreach from your AI Agent sessions directly.
Join our early waitlist: https://t.co/tNhqfy4oK0 ๐ค