Samuel Noriega

Founder & CEO @ShugertMKT · Shopify Select Partner since 2015 · Co-founder @TaskerArmy · Building in ecommerce, CRO, and Shopify since 2006 · Barcelona

[Samuel Noriega @shugert]

🚀Launch Alert: InsureBooster - Boost Your Shopify Revenue with Our DIY Shipping Insurance & Upsell Tool

We are live on #Shopify
https://t.co/hy1zWJHAin

Help us spread the word and join the movement! #indiedev #indiehackers #Entrepreneur #Startup

[Samuel Noriega @shugert]

@elconfidencial @Alfre_HS El subtítulo lo dice todo: no es "economía informal", es "vendedores de origen latinoamericano." La Inspección de Trabajo 2024: el campeón de fraude laboral es la restauración española. Pero ese artículo no lleva la etiqueta "Inmigración." Las empanadas sí. Periodismo de manual.

[Samuel Noriega @shugert]

@ThreeMoonsAreUp @tibo_maker No cancel button on dashboards or even on the stripe payment form! contacted support for 3 days, no response. Still charged me after proactively trying to cancel before the trial ended.

[Samuel Noriega @shugert]

@elconfidencial El artículo sesgado es de @Alfre_HS en @elconfidencial. Cuenta las veces que menciona "latino", "latinoamericano" o "inmigrante": unas 10 en un texto que supuestamente es sobre seguridad alimentaria. El sector con más fraude laboral real es la restauración española.

[Samuel Noriega @shugert]

.@elconfidencial publica un artículo sobre venta ambulante y lo etiqueta con "Inmigración." No "economía informal" ni "trabajo precario." Con "Inmigración." Los comentarios con + likes comparan Madrid con Bogotá y piden deportaciones por vender empanadas. El medio modera, dice.

[Samuel Noriega @shugert]

Por cierto @elconfidencial, el sector que lidera la economía sumergida en España no es el de las empanadas del metro. Es la restauración, 15.045 puestos irregulares aflorados en 2024, el dato más alto de todos los sectores. Pero ese artículo no lleva la etiqueta "tercermundismo."

[Samuel Noriega @shugert]

@ThreeMoonsAreUp @tibo_maker Shady tactics on his apps.

[Samuel Noriega @shugert]

@tibo_maker Part of that $1M/month comes from people who tried to cancel and couldn't. No cancel button in Outrank. No cancel button in SuperX. Both charged me $99 anyway. $198 total for subscriptions I actively tried to cancel before the trial ended. That's not a standard to be proud of.

[Samuel Noriega @shugert]

@tibo_maker Update: you charged me twice. $198 total. No cancel button in the app, no response from support, and now two charges for a subscription I tried to cancel before the trial ended. This is not a bug. This is a pattern. Disputing both charges now!

[Samuel Noriega @shugert]

@elijahsystems @tibo_maker And after all emails and contact forms, your team stilled robbed me @tibo_maker

[Samuel Noriega @shugert]

@elijahsystems @tibo_maker I submitted a written cancellation request yesterday. Still no fix. This is textbook dark pattern territory.

[Samuel Noriega @shugert]

@tibo_maker how do i cancel a subscription on your platforms??? I was trying a couple of them and there is NO cancelation possible! Not cool, man.

[Samuel Noriega @shugert]

@_CallMeMacy We have been running https://t.co/a3MYdzI6wq at fair prices for the latin market in the US for 10 years and now looking to expand!!!!

[Samuel Noriega @shugert]

How can you not see the pattern?!?
0.1% CTR. 0.8% CTR. 2.4% CTR. 6.1% CTR. 14.3% CTR...
IT'S SO OBVIOUS!

[Samuel Noriega @shugert]

no one talks about how exhausting it is when a client assumes your custom Shopify build is just a theme swap and you can't explain the architecture gap without sounding defensive

[Samuel Noriega @shugert]

Building without shipping is a beautiful lie. You will not know how to build smart until you've shipped something broken, iterated obsessively, and survived the failures for an irrationally long time.

[Samuel Noriega @shugert]

I don't know what's killing your store's conversions, but try this:

> Remove every "optimization" you're running
> Do NOTHING new for 2 weeks
> Just watch your baseline data

Day 6 you'll see the real problem. It's almost never what you thought.

[Samuel Noriega @shugert]

How to audit a Shopify store:

After 18 years in ecommerce I've seen stores leave serious revenue on the table. Most issues are fixable fast.

Some are structural. I've built a repeatable process my clients now call the Shugert audit.

Here's the core of it.

[Samuel Noriega @shugert]

A l'Institut Salvador Spriu no deixen als alumnes beure aigua en plena onada de calor. Sense ventiladors i prohibit portar-ne. Responsabilitzem el Consorci d'Educació de qualsevol conseqüència per a la salut dels nostres fills. Intolerable. #Barcelona