Siddhartha Butalia

Travelling hopefully. Posts don’t necessarily represent my organisation.

[Air India Express @AirIndiaX]

What if art didn’t stay in galleries?

What if it travelled?

Presenting The Flying Canvas by Air India Express.
An aeroplane wrapped in an original artwork by contemporary artist Osheen Siva, carrying India’s stories across borders.

Because journeys connect more than destinations.

#TalesOfIndia

[Air India Express @AirIndiaX]

We’re delighted and proud to bring home to India a Grand Prix and 2 Silvers at the @SpikesAsia Awards 2026 for our ‘Inglish Dictionary’, brought to life with Juice (an Omnicom group company) & TBWA\ India ✨

The Asia-Pacific equivalent of the Cannes Lions International Festival of Creativity, Spikes Asia celebrates work that pushes the boundaries of creativity and culture, making this recognition especially meaningful.

The Inglish Dictionary celebrates the colourful, ever-evolving version of English spoken across the subcontinent, a language shaped by culture, creativity, and the many ways India expresses itself. Through this campaign, we embraced this uniquely Indian way of expression, reflecting our belief in shaping and celebrating culture and authenticity, as India’s most inclusive airline.

The dictionary and campaign’s distinctive Sohrai-inspired visual language and witty, culturally resonant expressions struck a chord across audiences, reaching over 8.5M people within weeks of publication.

It also made waves internationally as a contender at the Cannes Lions International Festival of Creativity 2025, with entries across categories including Social Behaviour, Culture Engagement, Publication & Editorial Design, and Art Direction.

The recognition at Spikes Asia adds to an incredible journey for the campaign so far:
🏆 Kyoorius Design Awards 2025 – 2 Baby Elephants, 1 Blue Elephant
🏆 The Drum Awards 2025 – Gold in Advertising Copywriting
🏆 ONE Asia Creative Awards 2025 by The One Club for Creativity

A proud recognition of our role as cultural curators celebrating the authenticity of how India speaks, expresses, and connects. 🎉

Download your digital copy at https://t.co/zMn5iRDNul

#XpressMore #XploreMore

[Air India Express @AirIndiaX]

Connecting more of India, so you can #XploreMore and #XpressMore. ✈️🇮🇳

After being recognised as ‘Sustainability Champions’ at Wings India 2024, we’re honoured to receive the award for ‘Domestic Connectivity’ from Hon’ble Minister of Civil Aviation, @RamMNK @MoCA_GoI at @WingsIndia2026, in collaboration with @AAI_Official and @ficci_india. This recognition is a testament to the strength and import of our network, connecting metros and non-metros across India, strengthening access with comfort and convenience and enabling seamless onward connections to the world.

With over 500 daily flights from 45 domestic destinations, superior reliability and continuously investing in setting new benchmarks for on-ground, in-flight and digital experiences, from 'Gourmair' hot meals to flexible fare options, we're honoured to receive this recognition on behalf of all our guests, loyalty members and all the teams who strive to make #MeaningfulConnections every day. #WingsIndiaAwards2026

[Wings India 2026 @WingsIndia2026]

🏆Best Airline – Domestic Connectivity: Air India Express (@AirIndiaX)

Congratulations to Air India Express on being honoured with the Best Airline – Domestic Connectivity award at the Wings India 2026 Awards.

This recognition celebrates the airline’s commitment to strengthening intra-country routes, enhancing accessibility, and improving air connectivity across India.

#WingsIndia2026 #AirlineAwards #DomesticConnectivity

@MoCA_GoI | @AAI_Official | @ficci_india | @PIB_India | @Pib_MoCA

[Air India Express @AirIndiaX]

We are proud to partner with @MyGovNagaland as the Official Travel Partner for the @HornbillFest @HornbillMusic 2025, thanks to the initiative and support of Hon’ble Chief Minister @Neiphiu_Rio @CmoNagaland.

The collaboration was announced by Shri Aloke Singh, Managing Director, Air India Express, with officials of the Government of Nagaland: @abumetha, Advisor to the Hon’ble Chief Minister; @ababezung, OSD, Department of Transport; @thejameru, Chairman, Task Force for Music & Arts (@TafmaNagaland).

This partnership reinforces our commitment to making #MeaningfulConnections across people, cultures, and communities and celebrating the rich cultural and artistic heritage of India.

We’re proud to feature the Tsüngkotepsü livery on our first newly retrofitted Boeing 737-8 as a tribute to Nagaland in our #TalesOfIndia initiative.

We look forward to welcoming guests to the #LandOfFestivals and supporting Nagaland’s growth as a cultural and tourism destination.

#XploreMore #XpressMore #hornbillfestival

[Outlook Traveller @oltraveller]

#OutlookTravellerAwards2024 | Hourned to have Siddhartha Butalia, CMO of Air India Express, at Outlook Traveller Awards and Carnival 2024.

With a vision that takes travellers to new heights, Siddhartha's efforts have played a key role in enhancing Air India Express's commitment to providing seamless and memorable journeys.

@airindia @UTDBofficial @KeralaTourism
@uptourismgov @tgtdcofficial @IndriSingleMalt
@GujaratTourism @hp_tourism @turkeytourism
@myglamm @stbotanica @explurger

#OutlookTravellerAwards #SunderNursery #Delhi #OutlookTraveller #OLTA2024

[DD News @DDNewslive]

Siddhartha Butalia, Chief Marketing Officer, @AirIndiaX; Shashi Chetia, Vice President - Network Planning, Air India Express; Anand Ramchandran, Deputy CEO, Manohar International Airport, and Aakash Srivastava, Chief Commercial Officer, Manohar International Airport present the ceremonial boarding pass to the first guests on the inaugural flight from Manohar International Airport, North Goa to Delhi.

@tapasjournalist

[BW Businessworld @BWBusinessworld]

Book Your Seats: https://t.co/vykiVvLoQX

The 2nd edition of Festival of Marketing is here! We are thrilled to welcome @SidButalia , Chief Marketing Officer, @AirIndiaX sharing insights on "The Marketing Sandbox: Authenticity, Basics & Collective,"

[exchange4media group @e4mtweets]

"If you define yourself as being in the business of creating experiences and memories—what travel has always been about, including meeting new people and interacting with communities in a physical manner—you’ll find that this aspect cannot be replaced by technology."

— @SidButalia, Chief Marketing Officer, @AirIndiaX, shares a key insight at the #PitchCMOSummit 2024 in Bengaluru.

#MarketingSummit #Bengaluru #MarketingInsights

[Air India Express @AirIndiaX]

Celebrate democracy with us as we fly back to your roots! ✈️ As new India’s Smart Connector, we are all about meaningful connections that bring everyone closer. Introducing #VoteAsYouAre, empowering first-time voters (18-22) to make their mark in the world’s biggest democratic exercise. Enjoy up to 19% off our fares exclusively at https://t.co/AcwdwTpMOg during the election period. Book now!🗳️

[Air India Express @AirIndiaX]

We're super stoked with our record-breaking streak at the @adgully #DIGIXXAwards2024, with a whopping 10 awards across categories:

1. ⁠Gold - CRM & Loyalty Program of the Year (across categories)
2. ⁠Gold - User Experience & Design (across categories)
3. ⁠Gold - Retargeting Campaign (across categories) for “Carry More for Less”
4. ⁠Gold - Programmatic & Performance Marketing (Travel) with @BigTrunkComm for “One Sky, One Home”
5. ⁠Silver - Multi-channel Marketing (across categories) for “Fly As You Are”
6. ⁠Silver - Email Marketing (across categories)
7. ⁠Silver - Search & Display Marketing (Travel)
8. ⁠Bronze - Technology-led Marketing (across categories)
9. Young Gun of the Year - Sriesh CR
10. ⁠Marketeer of the Year - Ranjith M

And a big congratulations to @titanwatches, @Mia_by_Tanishq, @TataMotors, @tatacapital, @makemytrip & the other winners for their big wins tonight! Kudos all around!

[Siddhartha Butalia @SidButalia]

@LiveFromALounge If I had a pound for every time… ;-)

[e4m Live @e4mevents]

It is a privilege to have @SidButalia, Chief Marketing Officer, @AirAsiaIndia speak at the 5th edition of Mobile Marketing Conference #Screenage 2022

Register Now: https://t.co/Mtfr66tzAd

#mobilemarketing #mobile #whatsinyourmobile #marketing #socialmedia #web

[Air India Express @AirIndiaX]

Behind every superhero, there’s a big family!!! Make the most of the Tata NeuPass with fast bookings, fab deals and fantastic value with AirAsia India.
#JoinTheFamily on https://t.co/4gF7kebVg3

[e4m Live @e4mevents]

Welcoming Siddhartha Butalia, Chief Marketing Officer-AirAsia as our Speaker at Indian Marketing Conference.

Catch him live on March 14, 2022 at Hotel Taj Lands End, Mumbai from 4:00 pm onwards.

Register here: https://t.co/AfAjaknCWU

#conference #marketing #marketers

[e4m Live @e4mevents]

Get insights on "Marketing With A Purpose: The Keys To Building Loyalty And Creating Value" on 14th March at Taj Lands End, Mumbai.

Register here: https://t.co/AfAjakFdOs

#conference #marketing #marketers
@ajay_kakar @abcapital @deepalinaair @TataConsumer @SidButalia

[Air India @airindia]

#FlyAI: A brand new chapter unfolds for Air India as part of the Tata Group.

Two iconic names come together to embark on a voyage of excellence.

Looking forward to soaring high propelled by our rich legacy & a shared mission to serve our Nation.

Welcome Aboard. @TataCompanies

[ET Brand Equity @ETBrandEquity]

Siddhartha Butalia, CMO, AirAsia India is talking about highs and lows of his marketing career, on our weekly show #BEPositive. Join now! https://t.co/Qy9YcRLfZx

[Siddhartha Butalia @SidButalia]

Delightful engaging with the audience and being a part of the #e4mDigital40under40 event as a juror and speaker. A great platform to exchange ideas with the digital leaders of today and recognise the best digital minds of tomorrow.

[e4m Live @e4mevents]

Mr. Siddhartha Butalia - CMO, Air Asia India is giving his thoughts on ‘Delivering Economic Value through, data, digitisation and personalization’ at #e4mDigital40under40 Summit.
@SidButalia @AirAsiaIndia @anuragbatrayo @nawalahuja @priyankae4m1

[e4m Live @e4mevents]

We are happy to have Mr. Siddhartha Butalia - CMO, Air Asia India on the stage of #e4mDigital40under40 @SidButalia @AirAsiaIndia

@anuragbatrayo @nawalahuja @priyankae4m1