Sid Rao

prev head of advertising and safety @x

[Sid Rao @sidgrao]

Starting to roll out Grok powered X Ads interface.

Grok can now create beautiful ads, analyze your campaign performance, and recommend improvements, all within your X ads interface.

Rolling out to all SMBs using X ads today!

[Sid Rao @sidgrao]

@herrmanndigital @AppLovin @tiktok_us @X @Snapchat @Pinterest Any health / wellness brand unhappy with Meta’s platform changes are more than welcome at X. We’ll offer ad credits for anyone to try

[Sid Rao @sidgrao]

We’ve started rolling out a completely new design of our advertising experience

- AI Targeting: no more targeting knobs
- Bid optimization for your target ROI
- Automatic tracking pixel creation
- Launch your first campaign within minutes
- Access every key metric in a single glance
- 1 click DM support

Encourage small and medium businesses to advertise on this platform!

[Sid Rao @sidgrao]

First look at our next-gen X Ads Analytics.

We’ve designed it to be snappy and super intuitive so businesses can view every key metric in a single glance.

Excited to roll it out soon.

[Sid Rao @sidgrao]

Advertisers can now reach users on X simply by describing who they want to target. This will make ad targeting extremely simple for advertisers and relevant for our users.

[Business @XBusiness]

👀 Coming soon: AI Audiences

Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to target in seconds.

[Elon Musk @elonmusk]

Exactly.

Any organization that puts “Trust” in their name cannot trusted, as that is obviously a euphemism for censorship.

We are changing the name of our Trust & Safety group, to simply @Safety. Trust is something that must be earned.

The goal of our Safety team is simply to ensure compliance with the laws that already exist to protect the people.

[Sid Rao @sidgrao]

Great to see MrBeast using our new video ad product. We rebuilt our entire preroll ad stack from the ground up for creators on X.

Rolling out to more video creators on X soon!

[MrBeast @MrBeast]

Train Vs Giant Pit!

Curious to see if we can replicate the results we got on our last video!

[Sid Rao @sidgrao]

.

[Sid Rao @sidgrao]

Major improvement to account security on X. Highly encourage everyone to opt in to using passkeys.

[Safety @Safety]

Today we’re excited to launch Passkeys as a login option for our US-based users on iOS!

A passkey is a new, easy to use, and secure way to log in to your account - all from your device. Passkeys are more secure than traditional passwords since they’re individually generated by your device for each account. Learn more at https://t.co/2MazgvoaJB.

Let us know what you think!

[Safety @Safety]

UPDATE: All impacted posts have been fixed and incorrectly applied labels removed.

[Sid Rao @sidgrao]

Critical for X to be a maximally trusted platform.

[Safety @Safety]

Transparency on X is of extreme importance.

Over the last couple of months, we started giving you more transparency on labels we may apply to your account that impact how X treats your content.

Our goal is to notify you every time a product label is applied to your account. So far, we’ve notified around 16M X users. We also allow X Premium accounts to submit feedback on the label that we’ll use to improve our product features.

[Sid Rao @sidgrao]

.

[Sid Rao @sidgrao]

@Leishman @elonmusk @River Our team is available 24/7 to answer any questions or help you in any way.

[Sid Rao @sidgrao]

Testing

[Sid Rao @sidgrao]

@TiffanyFong_ @X Product is in early stages - would love to hear feedback.

[Elon Musk @elonmusk]

The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company

[Sid Rao @sidgrao]

@hankgreen I’d highly recommend trying our X ads revenue sharing program

[Sid Rao @sidgrao]

@TiffanyFong_ @X @YouTube Great

[Sid Rao @sidgrao]

@thesamparr Have them try runnings ads on X. Our teams are available 24/7 to directly help.

[Sid Rao @sidgrao]

https://t.co/ViWdWHLGly

Testing..