Asking your influencers to speak about your product 4 times a day when they don’t even speak about the things they love the most 4 times a day is hanging them out to look like hawkers. Do a proper brief and a realistic conversation calendar
Follower count is really BS.
For one of my client's IG campaigns, Influencer A with 40K followers returned us essentially nothing.
Meanwhile Influencer B with 900 followers (yes 900!) returned us with clicks, followers, and sign ups.
Micro-influencers are coming for necks.