Silvio Perez

Teaching B2B marketers how to scale paid ads with free advertising courses taught by the world's best practitioners.

[Silvio Perez @silvio_ppc]

Hey there! I'm Silvio, founder of AdConversion

A platform where 6,000+ B2B marketers are mastering ads with free courses, community, and weekly tips.

7 years scaling accounts, now managing $3M+/month top B2B SaaS brands.

Follow for advertising strategies, tips, and lessons 🔔

[Silvio Perez @silvio_ppc]

🚀 Sami is LIVE on Product Hunt! It's let's you automatically manage budgets across Google, LinkedIn, and Meta ads.

If you'd like to support our launch, we'd really appreciate an upvote on Product Hunt ❤️

🔗 https://t.co/5zyUgwuJjq

[Silvio Perez @silvio_ppc]

@bmichaelgroff @outseta Thanks! @bmichaelgroff 🎉 pumped for everything we're building together

[Silvio Perez @silvio_ppc]

@outseta @webflow Appreciate the shoutout! @outseta we appreciate all your support helping us through our crazy ideas.

[Silvio Perez @silvio_ppc]

@timdavidson41 I would bring it up @timdavidson41 worse thing you can do is lead someone on. Nothing worse than chasing a deal as a sales person that never really had true intent.

Raise your objections and see if they can answer your concerns.

[Silvio Perez @silvio_ppc]

That's a wrap!

If you enjoyed this thread:

1. Follow me @silvio_ppc for more of these
2. RT the tweet below to share this thread with your audience

[Silvio Perez @silvio_ppc]

How to write high-converting responsive search ads:

1/ Forget about Ad Strength
2/ Pin headlines and descriptions
3/ Capitalize the first letter of each word

Let's dive deeper into each point 👇🏻

[Silvio Perez @silvio_ppc]

How to write high-converting responsive search ads:

1/ Forget about Ad Strength
2/ Pin headlines and descriptions
3/ Capitalize the first letter of each word

Let's dive deeper into each point 👇🏻

[Silvio Perez @silvio_ppc]

P.S. If > 50% of your conversions come from desktop test pinning your CTA in position 2 as the H3 gets cut off on desktop.

[Silvio Perez @silvio_ppc]

That's a wrap!

If you enjoyed this thread:

1. Follow me @silvio_ppc for more of these
2. RT the tweet below to share this thread with your audience

[Silvio Perez @silvio_ppc]

I'm placing big bets on YouTube Ads for 2023.

Video creative will be the biggest challenge.

Here's how I'll create 50+ videos for 1 hour of work:

[Silvio Perez @silvio_ppc]

Between editing alone, you can have 50+ variations.

This is how the top YouTube advertisers scale creative.

What channels are you exploring in 2023?

[Silvio Perez @silvio_ppc]

Avoid shiny object syndrome.

Once you find a campaign that works, scale it 🚀

Always look for the 80-20 rule within your ads account.

→ What 20% of campaigns are yielding 80% of our results?

Identify that 20%, and scale.

If not, guarantee you're leaving money on the table.

[Silvio Perez @silvio_ppc]

The Ultimate Guide to B2B Retargeting:

Learn how to:

→ Drive greater returns from remarketing campaigns.
→ Scale outside small retargeting audience sizes.
→ Avoid ad fatigue and hurting your brand.
→ Create omnipresence across channels.

https://t.co/vKTxAZwOxQ

[Silvio Perez @silvio_ppc]

Here's an idea for B2B marketers whose budgets got cut but pipeline targets remained the same.

Divide a test budget towards:

→ Reviving closed lost opportunities

Here's why:

→ Doesn't need a ton of budget
→ Usually a small audience size
→ High ROI potential