Hayhurst Consultancy B2B market insight

I uncover insights that help B2B marketers boost sales in tightening markets.

#research #b2b #sales #marketing

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

One of the nice things about working for myself is that I can choose not to work with miserable buggers. I'm happier in my role, and my clients get better results.

[Alex M H Smith @smithesq]

In every consultant / client relationship, it is essential the two parties actually like each other on a personal level.

The compounding influence that has over the quality of the work and end results is RADICALLY under-appreciated.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

@dougsmarshall Indeed.

Yesterday I opened up a Blue Sky account for my personal mumblings (football, music, cricket etc) and will wind down my "other" account on here.

Not currently sure whether there's much value in setting up a Blue Sky equivalent of this B2B work account right now, though.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

And this, folks, is why I shall be shortly departing this platform for pastures new. 1 post between them.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

@davetrott Thanks. Years back I used to run grad recruitment at the agency I worked for in which I ran a section entitled "What is an idea?"

This generated all kinds of esoteric nonsense until I did the reveal: "an idea is a solution to a problem".

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

Here's @davetrott explaining why London's Garden Bridge failed as an idea where NYC's High Line elevated garden succeeded.

In London "they didn’t try to solve a problem they just plagiarised someone else’s execution".

Which helps define what an idea is: a solution to a problem.

[dave trott @davetrott]

MISUNDERSTANDING WHAT CREATIVITY IS https://t.co/Ecl5EtDsib. .

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

The conspiracy theorist in me fully expects my tweet distribution to be throttled because I've toggled-off the permission.

Pfft.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

More #enshittification for @doctorow's files.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

@PaigeBTurnin @doctorow Power, like wealth, trickles up.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

@FinanceDirCFO In the 1990s John Major ducked the question by setting up a Royal Commission into pensions, which reported after he'd left Number 10.

Gordon Brown then...changed the tax treatment of company pensions thus pretty much signalling the end of them.

They're all as bad as each other.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

@FinanceDirCFO If we're going to live longer, we're all going to have to do a combination of:

- working longer
- paying more in
- drawing less out

Political suicide for any party that implements it, but what other choice is there?

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

@FinanceDirCFO My daughter doesn't have a company final salary pension, so will have to make up the "difference" herself.

In many ways, this is as it should be - ultimately we're all making up everyone else's pension shortfall in any case, one way or another.

So what's the solution?

[B2B Website Directory for Authority Links @ListingsB2b]

#GoldListed on https://t.co/9KhU0x9FWd: https://t.co/qMySd8iBH3 @BernardMarr https://t.co/KDyeKHk81f

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

Am starting to believe we should be developing solutions powered by *authentic* intelligence, rather than the artificial sort.

#AI

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

FFS, LinkedIn are now sliding into my emails in the pursuit of engagement.

Stop it, just stop it now.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

LinkedIn really is sliding rapidly downhill in the desperate search to drive clicks rather than by adding value to its user experience.

Latest dumb bot-driven clickbait post below from my LinkedIn feed.

@doctorow: the growth-at-expense-of-UX is just like you've been predicting.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

Their stories might not make the "Aren't I Amazing?" bestseller list, but they might be more instructive for the rest of us trying to make the best of whatever talents we possess.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

Contrarian view: most people who are wildly successful are outliers who have some talent but are also hugely lucky, so lots of folk who follow their path will fail.

[Hayhurst Consultancy B2B market insight @simon_hayhurst]

Would be interesting to know which successful people - either in business or elsewhere - you think might fall into this category?