Music shapes entire generations, and they don't even have to be aware while it's happening.
It's like Mohbad (Imole) said: "Music no need permission to enter your spirit. Anyhow anywhere you must to feel it."
Look at the impact of Olu Maintain’s "Yahooze" in 2007. It served as a massive cultural catalyst for the "Yahoo-Yahoo" epidemic we see today.
If a single song can shift the youth's moral ideology so drastically, imagine the geopolitical threat of a global icon doing the exact opposite.
That was Bob Marley. His reggae was the psychological spine of anti-colonial revolutions worldwide.
He sang "Rasta don't work for no CIA" because he knew his art directly threatened Western hegemony (aka Babylon 🤣🤣)— which is precisely why knowledgeable insiders link the CIA to his 1976 assassination attempt.
Look at Fela Kuti. His Afrobeat was an outright declaration of war against neo-colonial puppets. To silence him, the local military government subjected him to over 200 arrests, burned his Kalakuta Republic to the ground, and murdered his mother. If a Nigerian regime used that level of raw military terrorism just to contain one man in Lagos, how hard do you think the global imperial apparatus will clamp down when an artist stands in the way of their entire global agenda?
This brings us to the ultimate end game: Geopolitics and demographic management.
By 2050, Africa will hold the fastest-growing youth population on earth. Nearly 1 out of every 4 people in the world will be African, and 1 out of 6 African will be Nigerian, with 1 out of every 25 random human on earth being Nigerian.
In the cold calculus of Western intelligence, a hyper-conscious, politically literate African youth population is an existential risk to Western hegemony and resource control.
More importantly, you must know that the mortal fear of the West is that if they fell out of power, others would do to them what they've done around the world for centuries.
So they figure that if a demographic giant wakes up to the frequency of Felas and Marleys, they will become completely ungovernable.
So how do you control a population that massive without deploying armies? You do it through the algorithm. You fund and amplify a modern, sanitized music industry that rewards escapism, hyper-individualism, and material wealth over consciousness.
By filtering out the revolutionary spark, the global imperial apparatus achieves ultimate containment and neutralization. They don't need to assassinate the prophets anymore ("how long shall they kill our prophets...?"); they just use music and entertainment to turn a potential revolutionary generation into completely redolent, bio-pliable 'fauna'.
THERE IS A GAME INSIDE THE GAME
Nigerians are funny people.
Tell them entertainment can be used to influence society, and they will laugh and say, “Abeg, na music.”
Tell them films can shape political thinking, they will say, “Na film, relax.”
Tell them foreign powers can use culture to influence a country, they will call you a conspiracy theorist.
Meanwhile, the same Nigerians will buy a shoe because Rihanna wore it, copy American slang, human hair, relationships, fashion, politics and even mannerisms.
But somehow, the media does not influence them. Osisko!
I have worked in entertainment for years. So I know one thing very clearly:
Entertainment is never just entertainment.
America knows this very well.
The United States openly uses what it calls cultural diplomacy. Music, film, journalism, scholarships, fellowships, festivals and creative-industry programmes are all part of how countries build influence abroad.
Even the U.S. State Department has programmes specifically using film and music to advance American foreign-policy objectives.
So this thing is not hidden.
Na we dey pretend not to understand.
And it goes beyond Hollywood.
Some Nigerian filmmakers attend American-funded programmes.
Some Nigerian journalists and news organisations receive grants, fellowships or institutional support from American organisations.
Some Nigerian music executives and creatives are brought into American mentorship and industry programmes.
Some Nigerian record labels and entertainment companies have received foreign investment or entered partnerships with major American companies.
Does that automatically mean they are CIA agents?
Of course not.
But does money, access, training, distribution and international recognition create influence?
Use your tongue to count your teeth.
America doesn't need to enter a Nigerian newsroom and say, “Write this.” Or call an artist and say, “Sing that.”
Modern influence is smarter than that.
Funders decide what they fund.
Platforms decide what they promote.
Festivals decide what they celebrate.
Labels decide who gets an international push.
Streaming platforms decide what appears on your screen.
Algorithms decide what millions of Nigerians repeatedly see.
And repeated exposure eventually becomes culture.
That is the real power of media.
If I can control what your children watch, what your youth dance to, who they admire, what lifestyle they desire, what country they dream of escaping to and what values they consider sophisticated, why exactly do I need to invade your country?
You will colonise yourself.
Voluntarily.
This is why I laugh when people say entertainment is “just entertainment.”
Entertainment is business, culture, propaganda, diplomacy, social engineering and entertainment is soft power.
Sometimes it is all of them at the same time.
The problem is not that America understands this. The problem is that Nigeria does not.
America promotes American interests.
China promotes Chinese interests.
France promotes French interests.
Britain promotes British interests.
Nigeria?
We are still arguing on Twitter about tribes, jollof and Davido vs. Wizkid😂
Meanwhile, our music, films, news, platforms, distribution channels and cultural gateways are increasingly connected to foreign money and foreign institutions.
And we are expected not to ask questions?
Please.
Follow the money.
Follow the ownership.
Follow the distribution.
Follow the platforms.
Follow the grants.
Follow the fellowships.
Follow who controls access.
Then draw your own conclusions.
Because, like I wrote under that angry music executive’s post:
“Well, well. There’s a game inside a game. You might have been played without knowing it.”
And knowing Nigerians, some people will still finish reading this and say:
“Abeg, na just entertainment.”
Exactly. Ptcheewwwww
One day you will know that your American dream is America's dream.
Police shoot live rounds at people who came out in Niger state to protest the killing of the 37 miners.
Who gave the order?????
Many protesters are alleged dead and many more injured
37 NIGERIAN CITIZENS FOUND DEAD IN NSCDC CUSTODY IN MINNA.
Let that number sink in. 37 people rounded up during a raid, crammed into an unventilated cell, and left to suffocate to death, only for the state to call it a "suspected disease outbreak."
This is not a health emergency. This is STATE-CUSTODY MANSLAUGHTER. 👇
A young Fulani guy is out here exposing our top politicians involved in terrorism and people are being quiet about it.
He’s unraveling what these blood sucking demons we call leaders are doing to us for their selfish interests and Nigerians are quiet.
Do we all have to die?
BREAKING:
“I Smuggled a Phone Into the Toilet to Record Them” , Hassan Allegedly Exposes More, Claims Bandits Collected Guns and Ammunition at Senator’s House Before Benue Massacre, Says He Risked His Life to Capture Secret Videos, Claims Same Senator Was Later Sent by President Tinubu to Pay Condolence Visit After the Attack.
@radiobiafralive
After the discovery of this gold, everyone in Zamfara expected their lives to get better...
But Matawalle had other plans:
He decided to buy SUVS (Bulletproof) and share to Bello Turji and his goons.
The state turned into a war zone.
Death rate was massive, suddenly people were evicted from their houses by terrorists, chinese miners came in, suddenly, those areas were declared "Too dangerous to enter."
Meanwhile, Bello Matawalle is the Minister of State for Defence.
Imagine this: a serving Nigerian senator, an aspiring governor, and former Chairman of the Senate Committee on National Security and Intelligence, shehu buba is facing persistent allegations of links to banditry and terrorism. These allegations must be thoroughly investigated.