A freelancer gets busy enough to start turning work down.
So they hire someone, then another one.
The work changes shape. Less making, more briefing.
Nobody warns you that getting good enough to need help means doing less of the thing you got good at.
Monday: couldn’t tell you the difference between set and stirred yoghurt.
Wednesday: explaining cold chain to a man who’s been making it since 1998.
That’s the job. Get fluent in a category fast, then spend three hours squinting at the back of a tub.
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