Pawan

Co-founder @topmatehq
Product, Design and sometimes Growth

[loop @runyourloop]

What is email marketing, and why it still wins in 2026

1/ It's the only audience you actually own. Instagram, X, YouTube, you rent that reach from an algorithm that can change overnight. Your email list goes wherever you go.

2/ It's permission, not interruption. Someone handing you their email is a signal they want to hear from you. You already have the attention you'd otherwise fight for.

3/ It converts higher than anything else. Email out-converts social every time, because you land in an inbox people check daily, not a feed they scroll past.

4/ No algorithm decides who sees it. Post something and a ranking system picks your reach. Send an email and 100% of your list gets it.

5/ It compounds. Followers churn and get buried. A list only grows, and every subscriber is a warm lead you can reach again and again.

6/ It's where the money actually happens. Discovery happens on social. The sale happens in the inbox the follow-up, the offer, the close.

7/ Almost no creator does it well. Which is exactly why it's the biggest untapped lever sitting right in front of you.

[Pawan @singhchamp]

@runyourloop ...

[loop @runyourloop]

the #24HourChallenge is LIVE 🚨🤪
take a selfie with your favorite cartoon characters in CONTENT STUDIO:
https://t.co/4WKdoOK6b7

your photo + our prompt (in comments👇) that's it

post your pic. most liked one wins 5k worth of image generation credits for a month, on us.
you've got 24 hours. show us what you got.

[Pawan @singhchamp]

@jackedAJ Is this linkedin?

[Pawan @singhchamp]

@nush_1320 Tough room

[Pawan @singhchamp]

@topmateHQ

[Pawan @singhchamp]

@Justsayingok FU

[Pawan @singhchamp]

@tanishainmarket

[Pawan @singhchamp]

Create your challenge here https://t.co/kWamizyK73

[loop @runyourloop]

we're live 🚀

build your own 21-day challenge. Loop runs it for you.
₹21,000 to the creator with the most COMPLETIONS.

build → https://t.co/aqEOiiQ8KN

already built? hey 👋
about to? comment "loop" 💛

#loop21

[Pawan @singhchamp]

@runyourloop https://t.co/AMVbkrkzKh

her's mine

[Pawan @singhchamp]

hey siri, run 10 miles for me

[Pawan @singhchamp]

@TanishaBaj39088 cc @abhijit_topmate

[Pawan @singhchamp]

@nush_1320 loop

[Pawan @singhchamp]

we just discovered a hidden marketing opportunity no one is paying attention to. and it's happening in the streets of bangalore. US tech companies are burning millions on digital ads to reach bangalore. but the entire city is sitting in traffic.

[Anushka Singh @nush_1320]

put our last campaign winners' faces on bangalore autos this week.
they are now technically more famous than most seed-stage founders.

loop launches 21st 🚖

[Pawan @singhchamp]

@vatsal_sanghvi ugcpulse

[Anushka Singh @nush_1320]

a couple i know almost broke up last month.

college sweethearts. 6 years together. same office, same role, same team. living together. the kind of love people write songs about.

then they started their content journey together.
slowly, she started getting more attention. more fame. more fandom and he was still figuring out how to grow.

she was buried replying to DMs, comments, hosting sessions, outreach for her cohort, sales calls till 2am. he was working on everything but nothing was clicking.

they stopped having dinner together. stopped talking. fights every night "you don't prioritize me anymore." complaints. silence. resentment.

6 years of love, slowly turning toxic.
they decided to part ways.

then a friend told them about @runyourloop one tool that handles DMs, comments, outreach, even sales calls. in their voice. their language. basically a manager that never sleeps.

they tried it.

loop took over the noise. they finally got their evenings back. their dinners. each other.

last week, they got married.

one tool saved a 6-year relationship.

if you want your time back too follow @runyourloop

[Pawan @singhchamp]

@ds_qwerty pls check

[Anushka Singh @nush_1320]

Indian founders love pretending they grinded their way up.
mine built India's largest creator platform on a random manali trip. and isn't hiding it.
meet Dinesh Singh aka (DS)👇
→ IIT Bombay metallurgy '12 ( jhansi → kota → powai) desi success pipeline
→ 2021, manali, friends, one random night → "cold DMs take 3 weeks, let's build a tool"
→ mid-MVP realised creators need it more. pivoted in 30 days
→ that became @topmateHQ India's largest creator monetisation platform.
→ 2026: building @runyourloop tool that runs a creator's entire business while they sleep
→ 5am club built carousels. manali trip built Topmate.
only catch:
→ @striver_79 feeds his team. mine made me work for snacks
→ deal: 1M views by 21st may = Macbook M5 Max
→ fail and i'm stuck on this M1 till 2027
expose your founder below. or tell me i'm wrong🫡

[Anushka Singh @nush_1320]

Indian founders love pretending they grinded their way up.
mine built India's largest creator platform on a random manali trip. and isn't hiding it.
meet Dinesh Singh aka (DS)👇
→ IIT Bombay metallurgy '12 ( jhansi → kota → powai) desi success pipeline
→ 2021, manali, friends, one random night → "cold DMs take 3 weeks, let's build a tool"
→ mid-MVP realised creators need it more. pivoted in 30 days
→ that became @topmateHQ India's largest creator monetisation platform.
→ 2026: building @runyourloop tool that runs a creator's entire business while they sleep
→ 5am club built carousels. manali trip built Topmate.
only catch:
→ @striver_79 feeds his team. mine made me work for snacks
→ deal: 1M views by 21st may = Macbook M5 Max
→ fail and i'm stuck on this M1 till 2027
expose your founder below. or tell me i'm wrong🫡

[Pawan @singhchamp]

IF I’M HONEST @sidmallya might have the keys

[Anushka Singh @nush_1320]

Hi @TheVijayMallya, I'm Anushka Singh from Topmate.

On May 21st, we're launching Loop, a product we're betting on to change the creator economy in India.

We want to throw a launch night built entirely for creators.

1000+ of the biggest names from Twitter, Instagram, LinkedIn, YouTube. Kingfisher flowing, food for days, music all night.

Can we have Kingfisher Villa for one night? Completely serious, will pay whatever you ask.

Or send me to whoever owns it now.

[Pawan @singhchamp]

@hlibtrazanov Playbook