Ads today are going incognito, wearing the disguise of the daily content you love. They're the cool new friend that gets you, not the salesy stranger you avoid.
Design Rule 103:
The people who call the most for “creative brainstorming sessions” are those who are the least creative. The most creative know the most creative work is done alone and in very small, very focused creative teams - with tendrils out to the worlds around them.