Sjeffers

Founder/CEO XY Retail — impact, love & creativity are the only things that matter.

[rvivek @rvivek]

Recommend watching @vkhosla’s latest talk on company building. Some very useful constructs

• Hardest founder job is deciding whose judgment to trust on which topic.

• There’s a difference between a $0M company and a $0B company. It’s reflected in the mindset, first 10 hires, how you talk about yourself, whether you actually think big.

• The way to think about burn is like driving a race car. When you see a curve, you want to brake as late as possible and as quick as you can. Ability to reduce burn quickly (e.g., marketing spend, contractors vs FTE) gives flexibility in experimenting

• Obstinate on vision, flexible on tactics. Zigzag to Everest. Don’t take the fast-revenue side trail if it isn’t the mountain.

• Waste some money on purpose. Test assumptions you don’t know are assumptions. Square Cash was “waste” and became huge.

* Organized chaos > perfect management early.

• Hire for the risks in the business, not just open roles. Experts often know the previous version of the world; large innovations rarely come from people who “knew the industry.” First 10 hires hire the next 500.

• Survive long enough to give luck a chance. 3 things you control, 3 your competitors control, 4 are luck.

[Sjeffers @Sjeffers]

@garrytan Sigh “gentleman”.. 🤷‍♀️🤦‍♀️

[XY Retail @xyretail]

Today is a reminder to celebrate the people around us, the traditions we cherish, and the moments that bring communities together.

Wishing everyone celebrating a joyful, safe, and memorable Fourth of July!

Happy Independence Day from all of us at XY Retail.

#FourthOfJuly

[Zlatan Ibrahimović @Ibra_official]

The studio will never forget

[XY Retail @xyretail]

A Head of Retail showed us her ideas list last month.
47 ideas. 3 shipped. Two years.

The rest weren't bad ideas.
They were stuck in the system.

Here's what that's actually costing her, and every brand still on legacy.

🧵

[Netflix Sports @netflixsports]

That time a cat ran loose at Yankee Stadium during a game against the Orioles 🐈

Fans started chanting “Let’s go cat!” 😂

[Sjeffers @Sjeffers]

@chamath @pmarca Beware of this clip to avoid gaslighting yourself. Not everyone is broken, trapped in therapy culture, over-broken, or even inventing problems. They can be very self-aware people trying to emotionally reconcile something that isn’t meeting them back.

[Sjeffers @Sjeffers]

@pmarca Note to self: Stop trying to solve what you already understand. You don’t need a theory, a framework, or a perfect explanation to justify: “This doesn’t feel good anymore”…

[Sjeffers @Sjeffers]

@deplorablehindu @elonmusk Perhaps more like … “Let me stay open and not assume I’m 100% right”

[Furqan Rydhan @FurqanR]

The plan is simple:

Build cool shit and tell people about it.

[TBPN @tbpn]

The fastest way to make a company “AI-native” isn’t to redraw the org chart, it’s to remove unnecessary handoffs.

If AI allows one person to draft designs, copy, analysis, and code, the bottleneck shifts from “who can I get to help?” to “how fast can I iterate a V1?”

@bradlightcap (COO of OpenAI) put it this way: “AI just accelerates people to get to a great V1 of everything. If you’re a high-agency individual… you’re no longer gated on people."

"We find those two or three… AI superstars and champions, and then use them as touch points for the rest of the org.”

[Virat Kohli @imVkohli]

Great win by team india. Resilience and determination from Siraj and Prasidh has given us this phenomenal victory. Special mention to Siraj who will put everything on the line for the team. Extremely happy for him ❤️
@mdsirajofficial @prasidh43

[Mario Nawfal @MarioNawfal]

MILTON FRIEDMAN: INFLATION IS JUST LIKE ALCOHOLISM

“In both cases, when you start drinking or when you start printing too much money, the good effects come first, the bad effects only come later.

That's why, in both cases, there's a strong temptation to overdo it, to drink too much, and to print too much money.

When it comes to the cure, it's the other way around.

When you stop drinking or when you stop printing money, the bad effects come first, and the good effects only come later.

That's why it's so hard to persist with the cure.”

[Sjeffers @Sjeffers]

Culture isn’t your values deck. It’s what your team believes when the CEO’s not in the room.

[Naval @naval]

You know you have the right team when you’d start another company with them immediately, even if this one fails.

[Sjeffers @Sjeffers]

Founders don’t burn out because they work hard. They burn out because they’re working hard on the wrong problems.

[Sjeffers @Sjeffers]

🔥🏆 RCB FINALLY DID IT! 🏆🔥
Ee Sala Cup Namde — for real this time.

Congratulations #RCB

To all the doubters:
👉 Kindly move to the left.
To all the fans:
🙌 Your loyalty has been rewarded.

Bangalore is lit! 🔥 🎆

[Sjeffers @Sjeffers]

RCB winning the IPL after 16 seasons is proof that:

🟢 Comebacks > consistency
🟢 Faith > form
🟢 Bangalore traffic wasn’t their biggest problem after all

Ee Sala Cup Namde. Finally. 🏆🔥
#RCB #IPL2025 #FounderFuel #RedemptionArc

[Sjeffers @Sjeffers]

Bangalore traffic has paused.
Dogs stopped barking.
My Wi-Fi stopped lagging.
#RCB won. Even the universe needed a reboot.

[Jonathan Swanson @swaaanson]

Peter Thiel is a kingmaker in the shadows

He backed Trump in 2016 and now 7 of his ex-colleagues(JD Vance, David Sacks, Elon, Vivek) are running the US government

Once you understand how Thiel spots winners before anyone else, you'll build influential networks like no other🧵