Weโve recently been informed through a DM from a fan about an issue regarding disrespect to Lee Know once again.
After the show "Please Take Care Of My Fridge" has been released we noticed Lee Know being excluded in the thumbnail of many videos of the program on YouTube, and mostly on NAVER, letโs make clear that these things are handled by the company. The articles published on Naver are paid promotion by the company, all written by DIFFERENT companies and reporters, all getting the same coverage and excluding Lee Know, as well as using his name second. One of the norms in Korea when talking about members by combining their names, the older name will always come first, it might seem trivial for international fans, but Age Hierarchy is a very important subjects in Korea and transgressions towards it are seen as a disrespect to the person. A fan posted a conversation with one of their friends where their friend admitted she was making the thumbnails for the program, later when questioned about excluding Lee Know, the person claimed that this indications came from higher ups! This isn't the first time that after Lee Know has been cut or disrespected, the makers claim the order came from the company. In events, interviews, videos, and more.
This isnโt just made up drama through guesses, as many might remember every time this happens we as Lee Know fans try to understand the whole situation; during another interview, fans even contact the responsible team about the issue to go as deep as possible to find the reason of the problem and every time itโs the same answer: orders from the company.
The continued disrespectul display towards Lee Know from the company employees only reflects the poor management and lack of professionalism from them. This might seem little to some, but it's baffling how they continue to show how much bias and unprofessional hate they have towards Lee Know even in the smallest actions, besides a segment before the news, this was the only proper promotion they allowed his during comeback. We have given up on the company to start being respectful, we have seen how they act, not only towards Lee Know but other artists inside the company as well. We are sure a lot of you have seen the idols who spoke up about it. examples are ITZY, VCHA, GOT7, Jae Park, and many more so it is no secret that this company WOULD go as far and even more. The company keeps on gaining a poor reputation from the international community and we only continue to post these things in hopes for fairness.
๐บ Leveling Up with Bang Chan ๐บ
Bang Chan Birthday Frame Event
by @gluckjeongin
๐ 1 - 14 October 2025
๐ All Selfie Time and Snaplab branches
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๐[Facebook Update] Gucci
โItโs a great honor to be part of Gucciโs visionary journey of creativity.โ Lee Know, Global Brand Ambassador
Known for his fresh energy and artistic versatility, the newly appointed Global Brand Ambassador embodies the Houseโs creative spirit.
๐ https://t.co/EByupG67bW
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LEE KNOW GUCCI GLOBAL AMBASSADOR
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The House is happy to announce the appointment of #LeeKnow from @Stray_Kids as a new Global Brand Ambassador. Upon receiving the news, Lee Know shared his excitement for his role, โI believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity.โ #StrayKids