Hey @Nike and @DICKS…
If you’re wondering why y’all’s quarterly earnings stunk and your stock is getting pummeled…
This might be one of the reasons…
I’m on a business trip and forgot to bring a simple workout T-shirt. I found a Dicks Sporting goods store close to me, walked in and headed for the Nike athletic wear section. I picked it up and looked on the price tag….
$60.
Sixty bucks!? For a simple. One color, polyester t-shirt.
Y’all….It’s a T-SHIRT.
A cheap, little polyester t-shirt that cost you around $5 for some 12 year old kid in Vietnam to make.
For context. I make a pretty good living. Money isn’t a huge concern for my wife and I.
I saw that price and asked the sales lady if it was a mistake. She said it wasn’t.
I walked out the door.
It’s a Nike T-shirt.
Not a Ralph Lauren Polo or some higher end brand.
Here’s the crazier part. I drove down the street to @Dillards and guess what the non discounted Ralph Lauren Polo T-shirt’s were? $55.
Maybe it’s just me.
But you’re NIKE.
There’s no way…I mean NO WAY, I’m buying a polyester t-shirt for $60.