Proud husband and father of 2 amazing boys, coffee lover and political junkie. The thoughts and views here are my own and do not represent my employer.
This prompt is behind 80% of our top-performing TOF scripts.
🔥The feedback from our most recent podcast episode has been next level.
In the episode, Loukas shared a prompt that tackles one of the biggest challenges creative strategists face: going beyond surface-level pain points.
Most ad scripts mention what the product does (clearer skin, better sleep, more energy) but they miss the deeper emotional drivers behind why people actually buy.
That’s where the Human Desires Prompt comes in.
It’s a tool we use internally to help strategists:
- Link product benefits to emotional drivers like confidence, identity, or belonging
- Write stronger stories in the unaware and problem aware stages of the funnel
- Uncover the “why behind the buy” to make scripts feel more human and relatable
Loukas uses this exact prompt to review scripts and spot emotional gaps, especially in founder stories, testimonials, and top-of-funnel performance creative where trust and connection matter most.
It’s a core part of our internal training and has consistently helped improve creative quality across client accounts.
Want the prompt from the ep?
Retweet this post
Comment “script” and I’ll DM you.
I should literally charge $99 for this…but today, it’s free.
If you build AI agents, this System Prompt Generator will blow your mind.
→ Create expert-level system prompts
→ Save hours of prompt engineering
→ Works with ChatGPT, Claude, Gemini, DeepSeek
RT + comment “Agent” and I’ll DM you the file.
(Must be following me receive it)
I should literally charge $99 for this…but today, it’s free.
If you build AI agents, this System Prompt Generator will blow your mind.
→ Create expert-level system prompts
→ Save hours of prompt engineering
→ Works with ChatGPT, Claude, Gemini, DeepSeek
RT + comment “Agent” and I’ll DM you the file.
(Must be following me receive it)
I made the ‘ChatGPT Bible for Job Search’ so that anyone can land his/her dream job by using AI.
Normally I sell this complete job search guide for $299.
But it’s 100% FREE for now.
To get it now for FREE: ⤵️
• Like & Repost
• Comment ‘Job’
• Follow me (So I can DM)
19-year-olds are creating and selling GPTs.
And making $10,000 per month.
But sadly most people don't know how to create GPTs.
So, we create GPTs creator Mega-Prompt to help you.
It's free for 24/hrs.
To get it, simply:
• Like & RT
• Reply "Send"
• Follow (I will DM you)
LinkedIn is the #1 platform for creators to grow on right now.
So I made a ChatGPT mega-prompt that creates a 30-day content plan for your LinkedIn.
You will be able to generate leads on autopilot.
To get it, simply:
• Like & RT
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• I'll DM it to you for FREE
I just made an AI MONEY GUIDE for you to make $2,000 per week with ChatGPT, all you need is basic chatGPT knowledge.
Usually, I'd charge $199 for this, but today I'm giving it away for FREE
Like + comment "Send" & I'll DM it to you for FREE
(Must be following me)