Sean C

[Sean C @smcollen1]

An important aspect of "Audience" is how often an audience is overlooked as an important asset for an organization. The book makes it clear that resources need to be devoted to engaging with and realizing the true value of your audience.
#psc511b #Audience

[Sean C @smcollen1]

Followers of your organization really want these 4 things: the information you provide, access to your organization, unique insights about your cause, and shareable content which can help them and you build followers of their own.
#psc511b #Audience

[Sean C @smcollen1]

There are three types of audiences that can be engaged by your organization: Seekers (looking for info), amplifiers (sharing the info), and joiners (consuming the product or service).
#psc511b #Audience

[Sean C @smcollen1]

Rohr believes advertising the fossil fuel of advertising. It is the tried and true means to effective marketing. But the costs are rising and there is a need for alternative marketing methods, and there is an audience for those methods.
#psc511b #Audience

[Sean C @smcollen1]

Jeffrey K. Rohrs' book "Audience: Marketing in the Age of Subscribers, Fans & Follwers," is an engaging read about how marketing with social media can be extremely beneficial in finding an audience or a following for your organization.
#psc511b #Audience

[Sean C @smcollen1]

Planned Parenthood faces a constant struggle to ward off negativity towards its services. The organization successfully uses all the social media methods at its disposal to keep a positive reputation.
#psc511b #Strategy

[Sean C @smcollen1]

The Duke Lemur Center, like Planned Parenthood, utilizes twitter constantly to raise awareness for the organization.
#psc511b #Strategy

[Sean C @smcollen1]

Planned Parenthood and the Duke Lemur Center both have strong, easy to navigate websites that make finding information about their organizations easy.
#psc511b #Strategy

[Sean C @smcollen1]

Planned Parenthood may have been one of the most influential organizations in the 2012 presidential election.
#psc511b #Strategy

[Sean C @smcollen1]

Planned Parenthood utilizes it's social media presence with speed and efficiency, monitoring news and social feedback to inform their followers about what's going on.
#psc511b #Strategy

[Sean C @smcollen1]

Check out my Brand Essence Exercise for my marketing class: https://t.co/HUtYiZ2aa7
#Brand #psc511b