HOLY F*CK. AI IS ABOUT TO FLOOD THE INTERNET WITH PRODUCTS NOBODY WANTS.
and I think most people building with ai right now are completely missing the point.
we've spent the last two years obsessing over models, benchmarks, agents, and how fast we can ship software.
Claude Code can build your app.
agents can handle your workflows.
image models can generate your entire brand identity.
but there's one thing none of them can guarantee.
that anyone will actually give a sh*t about what you've built.
Seth Godin, one of the most influential minds in marketing, sat down with Calum Johnson to explain how brands survive in a world where ai makes creating almost anything ridiculously cheap.
and this conversation hits DIFFERENT if you're building products.
here's what stood out to me:
1. the cost of building is collapsing. the cost of attention isn't.
when thousands of people can ship similar products using the same models, your tech stack stops being much of a competitive advantage.
the real moat becomes distribution, trust, and understanding your users better than anyone else.
2. people don't buy your features.
Godin talks about three things driving human decisions:
— freedom from fear
— status
— belonging
your product might have the cleanest UI and the smartest agents on the market.
but if nobody feels a reason to care, none of that matters.
3. ai can scale your output. it can't guarantee trust.
you can automate content, generate ads, write landing pages, and launch campaigns at a ridiculous pace.
but more content doesn't automatically mean more customers.
and a thousand perfectly optimized ai-generated posts won't save a product nobody needs.
THIS IS WHERE THINGS GET REALLY INTERESTING.
I genuinely think we're approaching a point where technical execution becomes the easy part of starting a company.
the hard part will be knowing WHAT to build, WHO needs it, and WHY they'd choose you over a hundred identical alternatives.
think about that.
we're entering an era where a solo founder might have the engineering capacity of a small startup.
but the founder who understands distribution and human behavior could still absolutely destroy someone with a better product.
the next wave of successful ai startups won't necessarily have the best models.
they'll have the best understanding of their customers.
and if you're spending every weekend learning new ai tools but haven't spent an hour figuring out how to actually sell what you build, this video might be the wake-up call you need.
SAVE THIS. WATCH IT. THEN GO BUILD SOMETHING PEOPLE ACTUALLY WANT.
follow for more alpha. learning to build with ai is only half the game.
Claude Fable 5.2 is the strongest AI model you can use today, and most people waste it:
Too scared of the price, or burning limits on easy jobs.
Here's the setup that gives you Fable's brain on a Sonnet bill, plus 10 copy-paste prompts: https://t.co/vUyYC12vPG