The Masters App is considered best sports app (Netflix execs say it is the best streaming app…after Netflix).
A funny subplot: it’s powered by IBM and is basically IBM’s only AI-related win in past 5 years.
IBM runs a bunch of ads about the tech:
▫️20,000+ shots at every Master’s from 70-100 players
▫️WatsonX (lol) tracks each one and identifies 30+ data points
▫️data points include sound (applause), visuals (player fist pump), shot tracjectory (dozens on lasers on field measure each shot), history (player previous performance in similar situation) and weather tracking
▫️ingests all this data against a model trained on 120,000+ previous Masters shots to autogenerate highlight reels within minutes
▫️same training data also powers the app’s “round-score prediction” for each player and provides real-time hole-by-hole insights for fans
IBM is a top-tier Masters sponsor and likely shelling out $10m a year for the honor. Probably worth it just to be able to shill WatsonX as Masters App backend.
Have a feeling this actually converts well in Fortune 500 C-Suites.
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