Snowball Report

Our weekly reports give signals that drive what goes viral next. Real data. Real trends.

[Gannon Breslin @gannonbreslin]

A single video sent Trepo to 45 in the app store

that viral video was made with the help of Snowball

[Gannon Breslin @gannonbreslin]

Introducing claude for marketing

Just scroll through any search or account and instantly import hundreds of videos in seconds

→ find viral videos in your niche
→ write viral scripts in our chat
→ get insights in what moves the needle

and no this is not an apify wrapper

[Snowball Report @snowball_report]

https://t.co/DQYSUJ8fAn

[Gannon Breslin @gannonbreslin]

Comfrt did $500 million in total sales in its first three years

I stole their viral playbook in 2 minutes, here's how

[Gannon Breslin @gannonbreslin]

This is crazy

I just analyzed the top 100 UGC videos for Comfrt in less than a minute

[Gannon Breslin @gannonbreslin]

the amount of brands that boost every video with ad spend is actually insane

[Gannon Breslin @gannonbreslin]

Bookmarks are the strongest signal that a video is converting

-> anyone can buy views
-> most views are likely bots anyways

I built a free tiktok extension that instantly reveals which videos drive intent, not just views

[Gannon Breslin @gannonbreslin]

Proof that snowball is the ultimate research and data analytics tool for any high performing UGC team

[Gannon Breslin @gannonbreslin]

I built a software that does this at scale

import hundreds of videos in seconds, pull behind the scene stats, analyze and chat with videos like Claude

[Gannon Breslin @gannonbreslin]

Any video imported on Snowball now denotes if ad spend was put behind them or not

this is a game changer for spying on competitors

[Gannon Breslin @gannonbreslin]

https://t.co/XRhZR3h633

[Gannon Breslin @gannonbreslin]

Our Snowball chat is completely cracked

We shipped a full update on how you can chat with videos with full context

No more training needed. Import hundreds of videos and chat with them to replicate virality.

[Gannon Breslin @gannonbreslin]

We are entering the golden age of content creators

Forbes just reported that Unilever scaled their direct creator network from 10,000 to 300,000 in under two years

It's never been more valuable to be a content creator and I believe this is just the beginning (hear me out)

Unilever CEO Fernando Fernando Fernandez reported that half of their digital budget now goes to creator-led content

What does this mean for content creators?

Fortune 500 companies are looking for 'micro influencers' or anyone that knows to talk to a camera with the intention of selling a product

> following size DOES NOT MATTER
> algos (especially on tiktok) show that anyone can have a viral video regardless of following size
> volume + Data is the key to success

This space is only getting bigger and Goldman Sachs projects the creator economy hitting $480 billion by 2027

Where you can get deals left and right if you're a creator:

> Home From College
> SideShift
> Trybe

Where you can find viral content & build out scripts/content plans:

> Snowball (my app)

Take advantage of what is happening right now, because this is once in a lifetime moment

[Gannon Breslin @gannonbreslin]

Copied this entire viral strategy in less than 3 minutes

-> import URLs (up to 20)
-> analyze the videos for hook, summary, etc.
-> chat with full context to build out any plan

[Gannon Breslin @gannonbreslin]

@thesamparr @jonathan_h Hey Sam - myself and two others built @snowballapp_ai , the ‘claude for tiktok/reels’

Scroll on any search or account, import viral videos, chat with high performers to build out full content plans, all with context in mind (including our trending page)

[Gannon Breslin @gannonbreslin]

We are shipping in light speed 🚢

we just launched our chat feature on Snowball

-> import hundreds of videos in seconds
-> discover top performers
-> chat with full context

[Gannon Breslin @gannonbreslin]

I built the claude for social media

-> scroll to analyze any video
-> import instantly
-> chat with full context and data

[Gannon Breslin @gannonbreslin]

Our trending page just launched on Snowball

now you get a live feed of what topics are early, breaking out, peaking, and cooling on tiktok in real time

[Gannon Breslin @gannonbreslin]

Found this ugc account getting millions of views

analyzed all 285 videos and built out 10 content plans off the highest performing videos in less than 2 minutes

[Gannon Breslin @gannonbreslin]

This travel app growth-hacked its way to over 1 million users with UGC-style TikTok videos racking up 5M+ views in a couple months

Here's the exact playbook:

→ every video uses the classic Snapchat text filter to make the content feel organic, not branded

→ the visual hook is almost always the same: a girl reacting with excitement and shock at what she is readying with 'I can't believe X' in text

→ quick pan back to the app showing a wild group activity created inside the app (this was likely constructed in app by the team)

→ no hashtags or CTA in the caption — the real CTA is buried in the comments (via replies)

Here's how your team can built out over a dozen content plans replicating this strategy using Snowball:

→ scroll through the account on TikTok with the Snowball extension and port the videos onto the platform

→ filter for the highest-engaging videos (select engagement rate on table view)

→ Click into the top performers to get a full summary (why it worked, what to copy, hooks to test)

→ Pull a beat-by-beat outline for each video, these are basically full scripts

→ Select a whole batch of videos, and build your content plan from actionable blueprints

Comment 'snowball' and I'll send you a free trial link

Stop guessing what works. Reverse-engineer what's already working.