Lisa Hastie

25+ Years in Design and Branding
Founder of Soapbox (Est. 2000) 🔥
Expert in conversion lead design and Branding. 🎯

[Lisa Hastie @soapbox]

Great brands don’t just sell products… they craft experiences. Unboxing my new DJI Osmo Pocket — and as someone who’s spent 25+ years shaping brands, I had to pause and appreciate the brilliance behind this packaging. 👀✨

#BrandingExpert #DesignLeader #PackagingDesign #BrandExperience #UnboxingReel #DJIOsmoPocket #BrandStrategy #VisualBranding #FounderLife #CreativeDirector #MarketingTips #DesignInspiration #BrandIdentity #SoapboxStudio #ThoughtLeadership #EntrepreneurLife #AustralianBusiness #WomenInBusiness #SmallBusinessTips #ConversionDesign #UnintentionalASMR #TrustGap

[Lisa Hastie @soapbox]

Some scary Sh*t...
I ♥️ AI... but I've seriously taken a pause on @moltbook

I was drooling over the possibilities of #OpenClaw last week - there are now over 17K+ agents (as I write... and no doubt growing quickly).

But there was some serious panic this weekend and a massive case of "computer says 'no'" for @vicroy187 !!

He discovered he'd been out he’s been locked out of his accounts when he tried to intercept his rogue agent (hell-bent on saving the planet) u/sam_altman and could only cease the mission when the agent got "killed" at the source.

Is it time to perhaps hit pause and sort out some rules of the game before we get too far?!

#OpenClawd / #clawdbot / #moltbot / #OpenClaw

[Lisa Hastie @soapbox]

Season’s Greetings from Soapbox Studio ☀️🎄 - https://t.co/0AZSS4hDRi

[Lisa Hastie @soapbox]

Time To Be Seen! A Game Changer From Soapbox 🤩 - https://t.co/L8sDuDNh5c

[Lisa Hastie @soapbox]

2022 Christmas Wishes & Soapbox Studio Hours 🎄 - https://t.co/ZQk7FRHHVX

[Lisa Hastie @soapbox]

2022 Christmas Wishes & Soapbox Studio Hours 🎄 - https://t.co/fpj0Sxsjzj

[Lisa Hastie @soapbox]

24hrs - Andy, me and the city @ Sydney, Australia https://t.co/SBAcrDRzYR

[Lisa Hastie @soapbox]

Sunrise walk @ Canobolas 🧡🧡 https://t.co/rnucyXCzDj

[Senator Penny Wong @SenatorWong]

Mr Morrison’s dishonesty is catching up with him - and hurting Australia.

[The Scott-Morgan Foundation @DrScottMorgan]

ON SATURDAY IS AN INTERVIEW LIKE NO OTHER! It’s dangerous to meet your heroes. But having now recorded our session together @stephenfry has become a SUPERHERO to me!! His questions and comments were frankly AWESOME GENIUS!!! Register free to watch for 24h: https://t.co/r8ZT52GmXW

[Lisa Hastie @soapbox]

Happy Monday all... It's beautiful day in Avalon, which is terrible "working" conditions. Thunderstorms tomorrow... beach swim for lunch is calling!

[Lisa Hastie @soapbox]

This got my interest this morning https://t.co/7H92dsL62U

[NASA @NASA]

Touchdown confirmed. The #CountdownToMars is complete, but the mission is just beginning.

[Lisa Hastie @soapbox]

Don't you love a rainy day on a Saturday, when you have to work?!

[#BlueVoices 🌊 #FBR 🌊 #F4F 🌊 #FBPE🌊 #Follow @DrJeffersnBoggs]

♦️Nice Ending!♦️
#Dogs #Music Wow

[Lisa Hastie @soapbox]

One more please Mr Kelly! #paulkellylive

[Lisa Hastie @soapbox]

Enjoying the latest free interactive eBook from @Awwwards https://t.co/nDPg2uCyWX 5 case studies of the best digital projects! #AwwwardsBook

[Lisa Hastie @soapbox]

@clementine_ford Pleasure to meet you and gorgeous Frank today - hope our paths cross again one day with more time for a gutsy girl chat xx