The Social TV Lab

The Social TV Lab is directed by Prof. Shawndra Hill at Wharton. The lab studies the interactions between TV and Social Media on Consumer Behav. #socialtvlab

[The Social TV Lab @Social_TV_Lab]

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[The Social TV Lab @Social_TV_Lab]

How Data Mining Can Help Advertisers Hit Their Targets https://t.co/Dqk1KKO1PG

[The Social TV Lab @Social_TV_Lab]

Univision Launches Live TV, Web and Social Newscast https://t.co/LAfuLPoSwo #SocialTV

[The Social TV Lab @Social_TV_Lab]

Linear TV Tunes In To Social Media Data To Plan Campaigns https://t.co/HstYRHEezg #SocialTV

[The Social TV Lab @Social_TV_Lab]

Social Media Will Give Rise to the New Reality TV (Guest Column) https://t.co/iuvLxUGmdu via @YahooTv #SocialTV

[The Social TV Lab @Social_TV_Lab]

NBCU Scores Key #SocialTV Patent - https://t.co/4J6k3woFxi

[The Social TV Lab @Social_TV_Lab]

TubeMogul Accelerates Non-Desktop Video Ad Revenue https://t.co/ZNphj9y1Sa by @KellyLiyakasa @adexchanger #SocialTV

[The Social TV Lab @Social_TV_Lab]

Social TV is dead; long live social TV https://t.co/mD4mmAvq0Z #SocialTV @Ovum

[The Social TV Lab @Social_TV_Lab]

Top 10 Most Talked-About Shows on TV Right Now https://t.co/a7RBpaBsQL via @THR #SocialTV

[The Social TV Lab @Social_TV_Lab]

How Turner Is Translating Social Data Into Shareable Content https://t.co/qNB9nKR5uG #SocialTV

[The Social TV Lab @Social_TV_Lab]

Exclusive: Nielsen study reveals best practices for live #SocialTV measurement https://t.co/qimgmE0Ylg @TheDrum @nielsen

[The Social TV Lab @Social_TV_Lab]

4th Edition of #SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 28% ...... https://t.co/4pLusxmIDA

[The Social TV Lab @Social_TV_Lab]

4th Edition of #SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 28% ... https://t.co/7QPCWAFldV

[The Social TV Lab @Social_TV_Lab]

@ATT launches TV subscription service.. https://t.co/L8LE7oWaSo @fullscreen #SocialTV

[The Social TV Lab @Social_TV_Lab]

Sports Video Group - NAB 2016: Tech Advances You May Have Missed, Part 2 https://t.co/MNKmhIq7uJ #SocialTV #SVGatNAB

[The Social TV Lab @Social_TV_Lab]

How second screen viewing is affecting TV and social media https://t.co/Pxoap1bq0Z via @ZDNet & @eileenb #SocialTV https://t.co/J9jfu5l4K8

[The Social TV Lab @Social_TV_Lab]

How second screen viewing is affecting TV and social media https://t.co/Pxoap1bq0Z via @ZDNet & @eileenb #SocialTV

[The Social TV Lab @Social_TV_Lab]

Talking #SocialTV - Social Buzz Chat with Javier Burón of Audiense https://t.co/dseLZQIf1q @TheDrum

[The Social TV Lab @Social_TV_Lab]

House, M.D. Versus Grey’s Anatomy: Social Media Tells All https://t.co/5G5tFPAhPk Is there really a question? House. Every time. #SocialTV

[The Social TV Lab @Social_TV_Lab]

What TV Networks Still Don't Understand About Fandom @DenofGeekUS https://t.co/BmZaVFaR5n #SocialTV