The hardest thing about being a designer is staying true to the reasons backed by legit research. Everyone with an opinion believes they know what’s best.
#BreakingNews: @Polycom to be acquired by @Plantronics to form center of innovation for communications and collaboration solutions. Learn more: https://t.co/AIyzARucrj #UCC
Personas are discovered in the field, not invented in the lab. They have goals & motivations & a realistic name. ALWAYS use their name. Once you have one, never say “user” again. Have very few of them (3 MAX). Design by role-playing as the persona. Make the persona happy.