Sofia Gioffreda

head of growth @huel

[Sofia Gioffreda @sofigioffreda]

@alexgoughcooper Congrats Alex! 😍

[Sebastian @Sebastianb0527]

My emotions are no longer affected by Meta's perfomance anymore. I have evolved.

[Sofia Gioffreda @sofigioffreda]

@oliverwhudson incremental reach

[Olly Hudson @oliverwhudson]

We've pulled everything we know about incremental reach into one guide. Here's how to diagnose it, measure it, and fix it.

Your CPA doesn't spike randomly. It spikes because your account ran out of new people to show ads to.

Incremental reach is the one Meta metric that predicts problems before they show up in your CPA. Most brands aren't tracking it. Most brands find out they have a saturation problem when costs have already risen and scaling has already stalled.

It covers how Meta's AI (Andromeda, GEM, and Lattice) creates saturation at scale without you realising, the three ways to actually measure your incremental reach today, and the six levers we use with 8 and 9-figure brands to grow it - in the right order.

If your CPAs are creeping up, your new creative is fatiguing faster than it used to, or scaling spend just isn't moving the needle - this is where to start.

Want it?
Retweet this post
Comment “incremental reach” and I’ll send it over

[Sofia Gioffreda @sofigioffreda]

@TechWith_Nova META

[Sofia Gioffreda @sofigioffreda]

@TechWith_Nova Claude

[Sofia Gioffreda @sofigioffreda]

@FergalFDG @alexgoughcooper It doesn’t really matter if it resonates more with women. If that’s the case, they’ll be the ones buying it for their partner

[Sofia Gioffreda @sofigioffreda]

@oliviercroguy how would you recommend testing and scaling LPs on meta?

[Sofia Gioffreda @sofigioffreda]

@FedotOff90 GEM

[Sofia Gioffreda @sofigioffreda]

@SnarkyCop @rokhladnik @Meta Have you noticed a significant drop in CPMs? That’s what I’ve been seeing since Tuesday.

[Sofia Gioffreda @sofigioffreda]

@mar_szychowski what would you do if the LP that works in testing does not scale in BAU?

[Sofia Gioffreda @sofigioffreda]

@sourfraser system

[Sofia Gioffreda @sofigioffreda]

@TaherZariwala Lp

[Sofia Gioffreda @sofigioffreda]

@samruddhi_mokal n8n

[Sofia Gioffreda @sofigioffreda]

@Dekofromportent What audience are you targeting and what’s your attribution?

[Filippo Piggici @filippo_piggici]

Just some chill oscilloscope rendering for @outverse_.

[Filippo Piggici @filippo_piggici]

Feels so good to see @rive_app choosing @outverse_ to build their vibrant community ✨

[Sofia Gioffreda @sofigioffreda]

@diju85 @facebook Have you been able to solve this? I’m facing the same issue

[Filippo Piggici @filippo_piggici]

Spent some time at the end of this year building a brand new @outverse_ emoji picker ☃️

⏱︎ hover for favs / recents

🏄🏻 compact <> expanded state for more density when surfing

[Sofia Gioffreda @sofigioffreda]

@filippo_piggici 😩