SOFT CONTINENT

The power house of the creator industry.
RC: 2486402

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@beehiiv @mhp_guy The same exact things @beehiiv does to its creators. Sad

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@cooldeep_me @beehiiv @Thinkaiprompt We are still traumatized by the situation, if you know what it means to build a 20k+ list. @beehiiv won’t allow us access to export our content or subscribers. So for now, we don’t have an active newsletter.

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@cooldeep_me @beehiiv @Thinkaiprompt That was a rhetorical statement.
our newsletter was on
22,000+ subs, Creator niche - the fastest growing right now.
Grown organically through content, live stream community of over 48.9k monthly viewers, referrals, paid ads and website traffic. 
No incentivized sign ups

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@cooldeep_me @beehiiv @Thinkaiprompt Remind us what the rules are.

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@cooldeep_me @beehiiv @Thinkaiprompt built a newsletter on beehiiv for over 2 years. @beehiiv took it down without an explanation. Years of blood, sweat and tears taken down in 1 day. When you build on platforms who don’t care about the creators or agree to be transparent. A newsletter becomes socials

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Join SOFT CONTINENT community. Built to guide creators and brands build, grow & monetize businesses: https://t.co/WK7Vcmyu5h

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1. The Joke Insulter: They hide behind humor. They’ll say something disrespectful,
then laugh and call you “too sensitive.”
But here’s the truth:
If their “jokes” consistently cut deep,
it’s not humor.
It’s hostility disguised as friendship.
In business, this person slowly kills your confidence.
And confidence is currency.

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Don’t Trust These 8 People In Business https://t.co/LT1dEX1uoZ

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8. The Chronic Complainer:
They drain everything.
Energy.
Motivation.
Focus.
They normalize mediocrity.
They make comfort feel safe.
But here’s the truth:
Misery loves company and it hates progress.
Protect your peace.
Distance isn’t disrespect.
It’s self-respect.

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7. The Opportunist (This One Hurts the Most):
This is the one that breaks people.
Because this person feels like your friend.
They support you as long as you’re useful.
They show up when you’re winning.
They disappear when you need them.
No loyalty. No real connection. Just benefits.
In business, these are the most dangerous people because:
You won’t see them coming.

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6. The Quiet Saboteur:
This one is dangerous. They “help”… but somehow things always go wrong.
Deadlines get missed.
Opportunities slip.
Mistakes keep happening.
And they always have a perfect excuse.
This is not incompetence.
It’s resistance in disguise.

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5. The Doubt Planter:
They disguise fear as concern.
“I just don’t want you to get hurt…”
“Are you sure this will work?”
“Maybe you should wait…”
Sounds caring, right?
But here’s what they’re really doing:
Feeding your fears instead of your growth.
And in business, hesitation is expensive.

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4. The Walking Contradiction:
Their words and actions don’t match.
They promise. They agree. They commit.
But when it’s time to execute, they disappear.
In business:
What people do speaks loudly.
Never build with inconsistent people.
They will destroy your systems.

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3. The “I Want the Best for You” Saboteur:
They sound supportive. They say they care but their actions quietly work against your progress. They’ll discourage your bold moves. They’ll question your vision at the wrong time.
Remember this in business:
Support isn’t what people say.
It’s what they do.

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2. The Blame Shifter:
They NEVER take responsibility.
When things go wrong, it’s your fault.
When things go right, it’s their win.
These people don’t build businesses, they build scapegoats.
And if you’re not careful,
you’ll become their favorite one.

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Number 7 hurts the most:

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Don’t Trust These 8 People In Business https://t.co/LT1dEX1uoZ

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Don’t Trust These 8 People In Business https://t.co/LT1dEX1uoZ

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This Is How They Did It Unknowingly:

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And if a headline ever crosses the line for you again…
Call me out.
I’d rather build this with tension and honesty than comfort and silence.
We’re just getting started.
Something big is coming...
Not for everybody but for The 1% that are ready for a shift.

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The Email That Called Me out:

Yesterday, I sent out a newsletter with a headline:
“AI has taken your job.”
A few minutes later, a reply came in:
“Fuck you and your manipulative headlines.”

See thread;

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Reply to this and tell me:
•What have you liked about these newsletters?
•What hasn’t felt right?
•What do you actually want more of?
No filters. No “polished” feedback. Just honesty.
Because if I’m going to keep showing up here,
it won’t be to sound smart.
It’ll be to sound true.