Simone Oltolina

Marketing for intellectuals.

[Simone Oltolina @soltolina]

@briannekimmel I mean, MSCHF did that famous boot but it was a prank...this joke seams to be in earnest.

[Simone Oltolina @soltolina]

@DPD_ I'm not really up to speed with internet gossip. Is this her trying to be funny? (I though she was just a combination of batshit crazy and blasée, isn't this mood a new card?)

[Simone Oltolina @soltolina]

@jakewoolf the collection is a big, overpriced nothing. The only piece I found remotely appealing what the mustard-colored puffer-shirt but your pic shows that one too to be a dud. Go for what was likely on the moodboard: the Aspesi version.

[Simone Oltolina @soltolina]

@internpierre ...but when you are so strong, you become lazy: what's lacking here is the idea itself. LV could indeed make something about travel luggage or car-specific luggage but this weak collab is not it.

[Simone Oltolina @soltolina]

@internpierre LV doing a psyop is nothing new, they are pouring advertising money everywhere, in copious amounts, so it's literally about releasing a media kits/sharing invites and then expect the coverage, 1:1, almost.

[Simone Oltolina @soltolina]

@michaelmiraflor It's a nothingburger. I see non reason for changing the old logo and I surely don't see anything meaningful in the new one. Give me a logo inspired by the guy's trademark messy hair.

[Simone Oltolina @soltolina]

@boymolish I mean, image-wise they are doing a good job of channeling their glory days (there are better examples than this one btw)...but the product looks like cheap sh*t, even in those pics. Gone are the days when a campaign would do the selling on its sole strenght.

[Simone Oltolina @soltolina]

@maxkarpis This is basically premium mediocre's final boss. A lounge for people who rent rimowas and rolexes to appear rich.

[Simone Oltolina @soltolina]

@Revolut Wait, aren't people on Revolut like...poor? Oh, I get it, it's about making them feel rich.

[Simone Oltolina @soltolina]

Okok, we can blame the currency drag but, even without that, this is a company that seems to have no major growth lever left. Jewellery is doing fine, carried by the winds, everything else is between "meh" and "losing ground".

[Simone Oltolina @soltolina]

@creativeboom As we speak, Granola is making millions of low-level managers stupider than before. As for the visual id, it's literally something an AI tool could have spit out.

[Simone Oltolina @soltolina]

@internpierre Well, if you ever plan to do this in Milan, I'm sure we can help you with the logistics.

[Simone Oltolina @soltolina]

@internpierre next quarter, maybe ;-) I think it could actually work, and not just as a stunt.

[Simone Oltolina @soltolina]

@SyntheVisuals ahah, love this productivity porn.

[Simone Oltolina @soltolina]

@internpierre you should do a "LA Watch Party"-style event, as the LVMH webcast goes live. That would be fun.

[Simone Oltolina @soltolina]

Love this jacket (and it's on sale, which makes its price slightly less excessive) but there is something you should know: the fit is "enormous". I'm usually a Medium and I need an XS here. @the_bureau_

[Simone Oltolina @soltolina]

@dieworkwear's most recent long-form is six months old. As much as I appreciate short-form rants and the twitter-thread mid-lenght deep dives, carefully researched pieces still were his best expression. Can we consider the "blog" dead, I wonder? No substack in its place?

[Simone Oltolina @soltolina]

@jacquemusx the only thing that doesn't sit too well with me is the jeans' hem. It's too clean, the kind of hem you'd have on a pleated trouser, possibly, not a workwear staple.

[Future Commerce @futurecommerce]

Ecommerce best practices provide a path to predictable outcomes, but they also hold us back from taking meaningful creative risks. Insiders contributor Simone Oltolina traces the five organizational habits that drive digital homogeneity and what brands can do to combat them: https://t.co/782sZxYGqx

[Simone Oltolina @soltolina]

@LegendaryLade @gucci seasons and average temperatures are no longer a concern.