We’ve been heads down lately.
But if you read this interview closely, you might start connecting a few dots.
Any guesses? 😏
Big shoutout to @incrypted for the great interview and spotlight on what’s happening in Ukraine’s Web3 space.
And to @paskal_navi & @krakenfx: strong choice entering one of the most organically crypto-native markets in the world 🇺🇦
Running a community is about engineering an acquisition funnel, definitely not about managing a chatroom.
Our CIO @Jeytery1 just broke down the exact framework we use at Solus to turn chaotic Discord servers into structured growth engines. Here's the map.
A community is not a follower count. It is a group of people who can be mobilised, segmented, and converted with intent.
Most Web3 communities die because the founders never defined who their ICP is, what they want, what they fear, and what success looks like for them. Without that map, every campaign is a guess and every retention drop is a surprise.
@Jeytery1, CIO of @solus_group, delivered a lecture on running a community like a chessboard, not a Discord: how to map Team, Ambassadors, and Members, how to build double-ended funnels that turn users into recruiters, and how to apply the AAARRR Pirate framework (Awareness, Acquisition, Activation, Revenue, Referral, Retention) to community growth.
Watch the full lecture here:
https://t.co/ceVvrOxMLR
The future of commerce is agentic.
We’re thrilled to join the Yellow Builders Alliance. While @Yellow builds the trustless "rails" for AI agents to trade and settle, we’re here to ensure those builders have the marketing firepower and strategic M&A backing to dominate the market.
Full steam ahead 🤝
The Yellow Builders Alliance keeps leveling up.
We're proud to welcome @solus_group - one of the top marketing agencies in Web3 and a major European brokerage for strategic M&A.
Builders on Yellow SDK just gained serious muscle in marketing and dealmaking.
@Kilenktor_Maks This is a masterclass in on-chain forensics
This level of data-driven honesty is exactly what the industry needs, and we’re glad to have you on our team 🤝
Solus Group is proud to announce our partnership with @TagSpaceAU, supporting their mission to bridge the gap between cutting-edge spatial intelligence and institutional Web3 distribution 🤝
🤝Big thanks to our incredible backers: @solus_group
In Web3, it’s 50% building the product and 50% crushing distribution. That’s why we’re pumped to have Solus Group
One of the best-connected growth syndicates in the entire space — right by our side.
Community. Capital. KOLs. The complete playbook.
$TAGAI #SolusGroup
Partner Highlight: @solus_group
Solus Group provides advisory and strategic support for real-world asset tokenization, helping institutions navigate the shift to onchain finance.
Local partners beat playbooks
The deeper I go into emerging markets, the more obvious one thing becomes:
one strong local partner in the region moves more than any global playbook ever will.
Rosters are cheap. Strategy is what actually moves numbers.
If you need KOL campaigns built around your audience and goals (not a list of names) DM us and let's talk about your goals.
Is there any reason to still work with an agency that only sends you a roster?
Honestly, I keep thinking about this a lot lately.
Why would you work with an agency whose entire job is just to send you a list of influencers? You get a spreadsheet, scroll through names, pick a few, they run some standard integrations and that’s it, the whole process.
I’ve seen this setup many times already. And I’ve also seen how much money teams burn on it with almost no real outcome.
That’s also the main difference in how we work at @solus_group. We don’t start from creators, we start from the story, the positioning, the audience, and the business goal. Only after that do we think about who can actually carry that message with real trust.
Honestly, a lot of the teams we start working with come exactly from that “roster-first” setup. And the first thing we usually have to do is slow down and rethink what the campaign is actually supposed to achieve.
Is there any reason to still work with an agency that only sends you a roster?
Honestly, I keep thinking about this a lot lately.
Why would you work with an agency whose entire job is just to send you a list of influencers? You get a spreadsheet, scroll through names, pick a few, they run some standard integrations and that’s it, the whole process.
I’ve seen this setup many times already. And I’ve also seen how much money teams burn on it with almost no real outcome.
That’s also the main difference in how we work at @solus_group. We don’t start from creators, we start from the story, the positioning, the audience, and the business goal. Only after that do we think about who can actually carry that message with real trust.
Honestly, a lot of the teams we start working with come exactly from that “roster-first” setup. And the first thing we usually have to do is slow down and rethink what the campaign is actually supposed to achieve.
The week has started and so has your reading list.
From foundational explainers to institutional case studies, from equity tokenization to composable RWA infrastructure.
In this week's digest you'll find out why tokenized real-world yields onchain might be the most significant shift in crypto.
1. Tokenization of RWA yields onchain might be the biggest opportunity that no one has noticed | by @MeshClans
https://t.co/PxmaOo095h
2. Tackling RWA Distribution: A Playbook for the Tokenized Real World | by @ZeusRWA
https://t.co/03rOUF7R3W
3. Detangling Tokenization of RWAs | by @FTDA_US
https://t.co/KUGUzazSSo
4. Tokenization 101 | by @Theo_Network
https://t.co/g456ZYkVyX
5. The Tokenization of Stocks: Public, Private, and The In Between | by @socialgraphvc
https://t.co/O2DK9G4vVJ
6. The Rise of Composable RWAs | by @Dune
https://t.co/8eyU9K4Iiu
Solus Group × @StoboxCompany are co-founding the Full-Stack RWA Tokenization Alliance.
We're not an advisory firm or a tech vendor. We run the entire process: from structuring the asset to getting it in front of investors and generating returns.
Most tokenization projects fail after launch, the asset is live, but no one buys it, nothing trades, and the owner sees no return. That's the norm. We built this alliance to change it.
The infrastructure is being built. The institutional capital is moving in. The regulatory frameworks are taking shape. It's time to catch up.
We built the alliance to make it work. DM us.