Sonali Jain

building DRISCO | here for marketing, start ups and the occasional shit posting

[Sonali Jain @sonaliij]

My secret to good skin is sun scream. It's a morning routine where i scream because the sun is up again. #goodmorning

[Udit Jain @uditjain_25]

RTD beverages is a death bed."
I've heard this more times than I can count.

The category is brutal. High capex, highest GST, brutal logistics. Funded competition. Shelf space that's already bought and paid for.

I entered anyway. Read the entire thread.🧵

[Sonali Jain @sonaliij]

@Arnavmj Tool

[Sonali Jain @sonaliij]

Corporate wants you to find the difference between these two images.

[Big Tee @societyhatestee]

i feel like there is a sleep in me that needs to be slept but each time i sleep i don't sleep that sleep.

[Shubh @kadaipaneeeer]

to all the men out there, i urge you not to debate women right now.

i see a lot of men defending that clown by saying, “it was just a joke” or “you went to a comedy show, why are you taking it seriously?”

that’s exactly the point.

women aren’t reacting to a joke, they’re reacting to the mindset behind it.

because when a man casually suggests that spending ₹370 on a date means a woman owes him something in return, it stops being comedy & starts revealing character.

that’s why so many women are angry not because they missed the joke but because they’ve met that man before.

& he didn’t stop there.

in another video, he went on to talk about intimate details. about kissing her. about trying to put his hands where they weren’t wanted. about openly objectifying her body & about being rejected.

if your first instinct is to defend it & feeling sad about him losing his job over a viral reel, maybe ask yourself why.

it is exhausting to be a woman.

not just in rural villages.

not just in small towns.

everywhere on this earth.

women spend their lives calculating risks that most of us men never even notice.

which road to take.

whether to share their live location

whether to ignore a comment or confront it.

whether the man staring at them is just staring or planning something worse.

in past one month, three of my friends shared three different stories with me & honestly i had no idea how to even console them

one had an old man masturbate in front of her while she was returning from the gym at seven in the morning.

another stepped outside her house & walked 100 metres thinking it was the blinkit guy cause she ordered something. but no it wasn’t. it was a complete stranger who asked her to help her with an address & showed her a glimpse pornography on his phone & sped away with an evil smile.

the third stepped out of the gym (same gym as mine), crossed the road and was groped by a man on a passing bike.

three women. three stories. one month.

the saddest part is that none of those stories will shock most women reading this because almost every woman has her own version.

a stranger who followed her home.

a man who stood too close.

a relative who made her uncomfortable.

a crowd that looked away.

women don’t need statistics to understand fear.

many of them have lived it.

and that’s why so many men miss the point.

yes, some women use men, reject men for money & behave badly.

but those things do not make men afraid to walk home alone at night. they do not make men stay in high alert mode 24*7. they do not make men text their friends & family that : “i reached safely.”

they do not make men rethink what they wear before stepping outside. that is the difference.

so when women are angry, stop rushing to explain why they shouldn’t be. stop using your manchild logic to make her feel more stupid for venting out.

stop treating every expression of pain like a debate competition.

stop responding with “not all men.”

women already know it is not all men.

the problem is that it is enough men.

enough men for almost every woman to have a story.

enough men for mothers to worry.

enough men for daughters to stay alert.

enough men for fear to become routine.

there is so much that we as men will never fully understand but something does not need to be personally experienced to be taken seriously.

patriarchy isn’t just a system. it is a habit.

it lives in jokes. it lives in silences.

it lives in the casual objectification of women disguised as humour.

it lives in comment sections where women are reduced to objects and cuss words for having a voice.

it lives in the laughter that follows a degrading joke about women.

most of us inherited parts of it without choosing to, but being an adult means deciding what stays and what goes.

unlearn it because one day a woman will trust you enough to feel safe around you and if she cannot feel safe with the men who claim to love her then ask yourself what exactly have we become ???

[David Oks @davideoks]

I wrote an article on why China got rich and India didn't, and why investing in human capital is so important for poor countries to succeed

[Soleil @soleiljolina]

Microdosing hell by being aware and literate

[Nithya Shri @Nithya_Shrii]

If we're ever in a situation where we're both doing math in our heads, I'm just pretending. It's all on you.

[𝟮𝟭.🛸 @Big_tagg]

when i get more active on twitter thats how you know im getting insane again

[soosoorandom @sluvity_____]

As a woman, the more critical you are of men and the patriarchy, the better quality men you will have around you. I will not be explaining further.

[ovary ✨ @ovaryactorr]

and for the lady, perhaps a deep cleaned house, cancelled plans, a new series to watch, and zero human interaction?

[Arindam Paul @arindam___paul]

The best way to understand any consumer category in India is to somehow click a Instagram ad of that category

After that, Zuck and his forces ensure that you know each and every new brand and product and innovation in that category within the next 7 days

[Udit Jain @uditjain_25]

The best validation isn’t someone telling you what a “great idea.” It’s someone saying: “I’ve been looking for exactly this.”

@sonaliij and I recently joined @akashthematrix at the @ZyppElectric office to record “Help Me Help You.” We went in to talk about fundraising for our new brand DRISCO, but walked out with something better: pure conviction.

Akash has been tracking the functional beverage space, waiting for someone to fill the gap he saw in the market. When he tried our samples, he instantly understood what we’re trying to build.

As early-stage founders, you often wonder if the world sees the future the same way you do. That day, we got our answer.

Extremely grateful for the guidance, energy and hospitality, @akashthematrix & Raashi

Podcast link below!

https://t.co/InJVEESKdU

[Udit Jain @uditjain_25]

A hard truth I’ve learned: we underestimate what’s already ours.

Traveling across South Asia made something obvious—functionality isn’t a trend there, it’s just how people consume. Taste and nourishment aren’t opposites. They coexist, effortlessly.

Which made me think about India.

We have one of the richest food cultures in the world—diverse ingredients, formats, and generational knowledge built into everyday life.

But somewhere along the way, aspiration drifted. We started valuing imported perception over what already works here.

Also, most of us are still not getting enough fibre, protein, or key nutrients—things that shouldn’t be optional anymore.

That’s the gap we’re building for.

DRISCO (earlier SUZO) is our attempt to reimagine familiar drinks—keeping the flavours people already love, but making them actually better for you. It has:

• <20 kcal per 250ml
• 4.5g fibre
• Zero added sugar
• No artificial colours, flavours or sweeteners,

Our current lineup includes:
Boojee Banta, Kokum Spritz, Mango Wango, Gulabi Litchi.

No extremes. No trade-offs.

Just drinks that do their job quietly—while tasting like something you’d actually reach for.

(launching soon)

[Sonali Jain @sonaliij]

@shobhitic i assumed this was a Legally Blonde reference which made her so much more iconic 😭

[erika @yeeeerika]

i respect the grind but i also respect the recline

[nat @drugssextears]

it is what it is but like Can it be something else

[Sameera Maruvada @saltandsambar]

I was once on a car drive with my friend Rohit. We were having a casual conversation about our dating lives, our parents and our upbringing.

‘My parents are far more progressive than yours, Sameera. There were times when my father would come over to my place and have coffee with