delete tiktok. watch old movies. embrace boredom. quit doomscrolling. eat without stimulation. hang out in book shops. slow your mornings down. walk without headphones. start believing in yourself. create phone boundaries. stare out the window. visualize your future. learn new skills. seek discomfort. experience life.
The dangerous thing about comfort is that it never feels dangerous.
Nobody wakes up and says:
"Today I'm going to slowly waste the next 5 years."
It happens through tiny compromises that feel harmless in the moment
NIGGA UR MOM WORKS HARDER THAN YOU
WHEN THAT ALARM CLOCK GOES OFF SHE GETS UP
WHEN ITS TIME TO CLEAN THE HOUSE SHE DOES IT WITHOUT SCROLLING ON HER PHONE FIRST OR NAG
WHEN ITS TIME TO COOK SHE FUCKING COOKS
DO YOU NOT FEEL ANY SHAME?
ANY FUCKING REMORSE?
UR A GROWN ASS MAN
Been in ecom for 3 years now.
Made money, lost money, met amazing people, got SNAKED by others.
Watched people blow up, disappear, switch up, quit.
After everything I’ve been through, here are the 3 biggest lessons I’d give anyone starting out: (3rd one is the one that changed everything for me)
1. Protect Your Focus More Than Your Feelings
One of the biggest lessons from my journey is that focus is the real separator. Not motivation. Not hype. Not networking. Just focus. The people who lasted the longest in the space were never the people constantly chasing the next shiny object, the next “winning product,” or the next opportunity, They were the people who picked a lane and stayed in it long enough to compound. In ecom, distractions look productive (new stores, new software, new AI tools, new markets) but most of the time they reset momentum instead of building it. The people who win long term are usually boringly consistent. They test, improve 1% every day, and stay locked in even when things feel repetitive or uncertain. I realized that consistency beats motivation because motivation disappears the second life gets uncomfortable.
At the same time, I learned that you can’t copy somebody else’s formula for success. Some people thrive in chaos and nightlife. Some thrive in silence and isolation. The important thing is understanding yourself deeply enough to know what environment actually sharpens you instead of draining you. A lot of people fail because they build their lifestyle around what looks successful instead of what actually keeps them productive. The goal isn’t to imitate another entrepreneur, it’s to build an environment that keeps YOU disciplined.
2. Loyalty Is More Valuable Than Talent
Another major takeaway from my journey is that ecom teaches you very quickly how rare loyalty really is. I’ve seen people learn from me, eat with me, build with me, then disappear the second money enters the picture. That experience made me realize something important: talent is replaceable, but loyalty isn’t. A loyal person can grow into talent. A talented person without loyalty eventually becomes a liability. That’s why the people who actually create long-term success together are usually the ones who trust each other, respect each other, and align on values, not just skillsets.
I also realized partnerships themselves aren’t good or bad. Some people are naturally built to operate alone. Some people genuinely thrive in partnerships. Problems happen when people force partnerships that don’t match personalities. A lot of resentment in business comes from trying to make incompatible working styles fit together. And even when partnerships do work, structure matters. I learned that “going with the flow” in the beginning can become dangerous once real money starts coming in. If expectations, ownership, responsibilities, and boundaries aren’t clear early, confusion eventually turns into tension. Trust matters, but clear rules matter too.
3. Success Can Distract You Just As Much As Failure.
One of the deepest things I touched on is that making money can actually become dangerous if you lose sight of why you started. A lot of people don’t fail because they never SUCCEED, they fail because success makes them drift. They get lost in the lifestyle, the partying, the ego, the attention, the distractions, and slowly forget their purpose. I realized that having a clear internal compass matters more than almost anything. If you don’t know what drives you, eventually the outside world starts driving you instead.
Understanding your “why.” Understanding what motivates you. Understanding what kind of life actually keeps you fulfilled and productive instead of empty and distracted. The people around you influence that heavily too. Energy rubs off. If everyone around you values short-term pleasure, eventually discipline becomes harder. But if the people around you are aligned with growth, purpose, and direction, staying focused becomes easier.
Talked to one of my friends doing 50k days yesterday and i asked him how many hours he worked a day when he was building his brand to his current scale…
He said he worked 3-4 hours a day
That sounded crazy to me cause i usually work minimum 5 hours a day and he rlly made me realize i wasnt working efficiently
Make sure ur putting ur hours in the right place otherwise ur just slaving away 🫠
(sounds simple but is a big thing)
"My Ecom store is stuck because my product died"
Gulfam was stuck at $2k/day for months.
Most people would've pivoted to a new product by now.
He didn't. He stuck with it.
Then he scaled to $160k/day in 30 days
Here's what most of you get wrong:
You hit a plateau and immediately think the product is the problem.
So you pivot. New store. New product. Fresh start.
Then you plateau again. And pivot again.
Rinse and repeat.
Meanwhile, your skills never compound.
But the guy who stuck with the same brand builds:
- Deep customer understanding
- Proven creative frameworks
- Systems that actually scale
The guy who pivots every 3 months starts from zero every time.
The paradox:
The best time to pivot feels like right now. But it's usually the worst time.
Because the skills that get you from 0 to $2k/day are different from the ones that get you from $2k to $100k/day.
You only unlock the next level by pushing through the plateau.
Not by running from it.
Gulfam didn't have a product problem. He had a skill problem.
He fixed the skills. The product did the rest.
Before you pivot, ask yourself:
Is this a product problem or a skill problem?
If your product passes the 4 criteria (dropping that tomorrow), the only thing holding you back is you.