Florian Sorz | Packaging Expert

If you want me to handle your titles, thumbnails, ideas for free:
DM me now

"If they don't click they don't watch" - Mr. Beast

[Florian Sorz | Packaging Expert @sorzflorian]

DAY 5 OF ANALYSING THUMBNAILS UNTIL I WORK WITH A 1M SUBS CHANNEL.

this thumbnail broke 2 packaging golden rules and STILL got 39M views?!!

what the hell?!

(thread)

[Badis Designs @BadisDesigns]

Sending invoices to your clients is one of the best things you can do as a thumbnail designer. It makes your work feel professional and gives you a clear record of all your earnings. I can't stress this enough.

[Florian Sorz | Packaging Expert @sorzflorian]

How to be better at YT titles:

Write more titles

[Florian Sorz | Packaging Expert @sorzflorian]

@KyleAM15 Probably the most important thing to remember is to start delivering on the promises in the title and thumbnail immediately.

I don't wanna make a great thumbnail, only to see the creator rambling on and on in the intro.

[Florian Sorz | Packaging Expert @sorzflorian]

@sanjanagraphic Change his shirt colour to white.
The second si better, it has an accent colour.

[Florian Sorz | Packaging Expert @sorzflorian]

@deplinyy +Ideation

[Florian Sorz | Packaging Expert @sorzflorian]

So simple, yet so effective:

Don't make a video without at least 3 titles and 3 thumbnails mocked up.

[Florian Sorz | Packaging Expert @sorzflorian]

5/5. know your niche: biography videos can't make glowy thumbnails with rim lights and bombs and fire overlays.

because the viewer already associated this thumbnail style with a certain type of video, betraying that will be a click-bait

[Florian Sorz | Packaging Expert @sorzflorian]

DAY 6 OF ANALYSING THUMBNAILS UNTIL I WORK WITH A 1M SUBS CHANNEL.

there's no way you can make a teenager watch a biography video about a 1910s boring author, right???

well, this thumbnail & title managed to to do it, and here's how:

(thread)

[Florian Sorz | Packaging Expert @sorzflorian]

4/5. thumbnail title relationship: the title asks very thought provoking question.

why genZ?
why the obsession?
and most importantly, who is the author?
the thumbnail answers the last one which creates even more questions:
who is Kafka? is he new or old? what did he write?

[Florian Sorz | Packaging Expert @sorzflorian]

@ItzWatereye Definitely.
What's the title?

[Florian Sorz | Packaging Expert @sorzflorian]

@Flare_grafix22 Bad title

[Florian Sorz | Packaging Expert @sorzflorian]

@afonichevv Good, you should've leveraged depth of field more, just make those coins in the foreground bigger

[Florian Sorz | Packaging Expert @sorzflorian]

This is the best way to use ai in thumbnails:
For getting a rough sketch off how your idea will turn out

[Badis Designs @BadisDesigns]

From Sketch to Final Thumbnail 👀

[Florian Sorz | Packaging Expert @sorzflorian]

@imwa11flower Can't tell if you're good or not if you're not posting the title with the thumbnail

[Jasurbek H. @khasanovuz]

AI is going to replace Thumbnail Designers.

Well, not all of them. Just the ones who move pixels around without ever asking:

"Why would a cold stranger actually click this?"

"Where is the curiosity gap?"

"What is the unspoken promise?"

Anyone can make an image look clean. But there is a massive difference between knowing visual psychology and just believing you do.

[Florian Sorz | Packaging Expert @sorzflorian]

@Harounedesign @thesamocean One tweek, the bottom left one.
Make the book cover colours like a rainbow.
I mean red books than orange then yellow books... Etc
Why?
Rainbows are Recognisable structures that draws attention instantly just like the dollar thumbnail.
Great job mate.

[Florian Sorz | Packaging Expert @sorzflorian]

@khasanovuz Hot take:
thumbnails can repeat the title and still get 39M views (100x outlier).
I analysed a thumbnail that did exactly that and got away with it.
Check out my pinned post to know how.